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  • With the industry at saturation point, Telcos suffer from exceptionally high rates of churn. The acquisition costs far outweigh those of retaining customers. This calls for concentrated efforts on the part of Telcos. This article highlights key strategies...  more
  • Telecom operators need to undergo a major digital transformation to revive their fortunes. By adopting marketing platforms, they can generate huge cost savings and at the same time enjoy increased high margin revenues. Read the article to know more.