Top 5 mobile advertising benefits for brands

Mobile devices play a pivotal role in the overall growth of the digital marketing trends globally. With a surge in the number of smartphones, mobile advertising has become the primary mode of digital advertising.

According to the IAB Advertising and Revenue report, nearly three-quarters of all Internet time (71%) is spent on a mobile device. So it’s no wonder that mobile advertising now accounts for two-thirds of the overall digital ad spend. It is against this backdrop that brands should fine-tune their marketing-mix and embrace appropriate online advertising platforms.

Here are the top five benefits of mobile advertising for brands:

 

1. Maximum reach and scalability

As a prudent brand marketer, you strive to ‘reach’ frequently the maximum number of people through your advertisements. With this objective, you build brand awareness, improve customer engagement, and develop a brand perception. Fortunately, mobile advertising comes as a solution for you. You can directly reach an unlimited number of customers via ad platforms like moLotus, InMobi, AdColony, etc. moLotus stands ahead in reaching millions of customers daily just in one go on their phones irrespective of phone model or type be it smart, feature or i-phones. Diverse targeting options based on business criteria, demographics, interaction, etc. are available with the platform.

 

2. Hyper-personalization

Personalization acts as the key differentiator as regards to advertising. To make your ad highly effective, the new-age ad platforms offer personalization options such as name, customized greeting, reward, etc. By creating hyper-personalized offers and ads you can engage your customer base and maximize revenue. It would be interesting to note that in the case of the moLotus ad platform, personalization can be done based on customer data & intelligence. Your personalized content reaches directly to the message inbox of the customer and stays there until deleted by the customer himself. It is also spam-free.

 

3. Enhanced customer interactivity

The success of an ad lies in its interactivity. Studies suggest that mobile ads with call-to-action buttons attract 8% more customers than other advertisements. Therefore brands should resort to interactive ads enabled with advanced customer response options like SMS, call back, and clickable links. Platforms, offering such options like moLotus, etc, are already becoming the top choice of popular brands. A vast majority of social media platforms like Facebook, YouTube, etc. are also offering interactivity but to a limited extent.

 

4. Cost-effectiveness

Creation of effective campaigns on a shoestring budget is a possibility with the advent of mobile marketing. Brands can get rid of their burgeoning advertising costs by adopting suitable ad tools. The average return on ad spend (ROAS) for the ad campaigns has been growing over the years - thanks to the emergence of ad platforms like Google Ads, moLotus, etc. Brands can keep their marketing budget on track. In pursuit of a cost-effective advertising platform as a brand marketer, moLotus could be an economical and effective alternative to other digital ad tools. It is an ideal option for you to reach your customers on their phones at a lower cost without depending on any app download or active internet connection.

 

5. Real-time performance analysis

Mobile ad platforms equip brand marketers with robust real-time ad tracking and analytics. Advertising platforms like InMobi, moLotus, Airpush, etc. are well-equipped with real-time progressive trackers. Using them brands can manage, analyze, and optimize campaigns.

 

Conclusion

Undoubtedly, the future of advertising is mobile advertising. Having business transformation potential, ad platforms like moLotus are already assisting brands in creating innovative ad campaigns and enabling them to maximize revenues. As a brand marketer, communicate better with your customers via mobile ads, co-creating experiences, and improving intimacy.

 

 

 

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