Do you work for a Service Provider/Operator, Telecom Industry Vendor
Current Employer Anite
Company or Personal Website http://www.anite.com
What is your current job title? Head of Marketing
Which of the following areas are you most interested in? OSS/BSS
Do you belong to, or participate in any of the following TM Forum, GSMA
What would you like to get out of Telcoprofessionals.com? Professional Environment, Ability to connect with like minded professionals
Professional Background/Education eg. BSS/OSS Responsible for creating the marketing strategy and implementing the marketing plan of Anite's Handset Testing business. Since I joined, the marketing programme has been significantly reinvigorated, resulting in campaigns and projects generating high value business opportunities, increased awareness and well-articulated marketing messages. Deliverables were achieved through a clear vision, detailed pragmatic planning and close collaborations with key stakeholders. PR strategy resulted in a 50% year on year increase of media coverage in trade publications.

Karolina Eklund

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