Which of the following areas are you most interested in?
Marketing
What would you like to get out of Telcoprofessionals.com?
Ability to connect with like minded professionals , Expand network for next job
Professional Background/Education eg. BSS/OSS
Beatrice is an expert in brand marketing and communications including public and analyst relations and social media along with event management.
She works with start-ups to blue-chips, across several industries and market segments from telecoms to lifestyle, music, entertainment and publishing. She has been at the forefront of the mobile application segment and named as one of the top fifty women making an impact in mobile.
Beatrice is passionate about working with like-minded innovative, smart and ethical people in disruptive businesses making a positive difference.
Beatrice was CMO at Vinted, a marketplace for pre-loved fashion. Prior to Vinted, she was Chief Brand Officer at Lebara responsible for evolving the Lebara Brand beyond telecoms and into new business sectors including finance and entertainment.
At Immediate Media, as Director of Corporate Marketing & Communications she developed their brand marketing and communications strategy.
Whilst at Shazam, as VP Marketing Communications, she turned this white-label service into a household name and leading consumer app. She directed and oversaw brand strategy, PR, digital media, events and communications as well as in-channel consumer and partner marketing.
In addition, Beatrice has developed marketing strategies at entrepreneurial start-ups such as SpinVox and Stubbi, and global blue-chip organisations including Canon, Fujikura and Marconi.
With extensive experience with B2B2C marketing strategies across Europe, North America and Asia, Beatrice has a proven 360° approach and methodology that turns strategies into tactical plans leveraging latest technologies and channels to maximise results.
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