Kenyan Telcos Safaricom and Airtel increased their advertising spend since the price war intensified. In its report for the six months to September 2010, Safaricom stated it had increased its marketing costs by 40% compared to the previous year. According to the local press Safaricom spent KES5.7 billion (US$67 million) on advertising in 2010 while competitor Airtel spent KES1.9 billion in 2010, up from KES1 billion in 2009. Telkom and Essar however reduced their annual advertising spend in 2010 respectively from KES1.1 billion to KES1 billion and KES719 million to KES527 million in order to invest more funds in the networks.
CxO level representatives from both Safaricom and Airtel Kenya will present at East Africa Com conference and exhibition. Find out more about their strategies and those of other leading regional operators at East Africa Com, 5-6 April 2011, in Nairobi, Kenya. Find out more and register online: www.comworldseries.com/eafrica
Article Source: www.intelligencecentre.net
Kenyan Telcos Safaricom and Airtel increased their advertising spend since the price war intensified. In its report for the six months to September 2010, Safaricom stated it had increased its marketing costs by 40% compared to the previous year. According to the local press Safaricom spent KES5.7 billion (US$67 million) on advertising in 2010 while competitor Airtel spent KES1.9 billion in 2010, up from KES1 billion in 2009. Telkom and Essar however reduced their annual advertising spend in 2010 respectively from KES1.1 billion to KES1 billion and KES719 million to KES527 million in order to invest more funds in the networks.
CxO level representatives from both Safaricom and Airtel Kenya will present at East Africa Com conference and exhibition. Find out more about their strategies and those of other leading regional operators at East Africa Com, 5-6 April 2011, in Nairobi, Kenya. Find out more and register online: www.comworldseries.com/eafrica
Article Source: www.intelligencecentre.net
