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Executive Forum: Mobile Analytics

6/8/11 8:00 PM - 6/8/11 10:00 PM
Venue395 Page Mill Road
Palo Alto, CA 94306
<br /> The burgeoning field of Mobile Analytics was an expected and necessary step for the mobile ecosystem, following in the footsteps of the web industry. Past are the days of "Put it out there and see if anyone uses it." Now, developers, carriers, advertisers, and handset makers all want to know more about how, when, why, for how long, from where, and to where their users come and go. The more we know about user behavior, the better we can customize a product of offer for them, and the more we can improve our products and marketing in future iterations. Today's meeting will discuss the best methods and tools for mobile analytics, and also some of the more interesting trends that they reveal.<br /><br /> <br /><br /> &nbsp;<br />
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