Digital marketing and advertising is on the rise. The rapid technological enhancement, popularity, growing penetration and ownership of numerous internet-enabled devices and extensive increase hours spent online both in Asia Pacific and the rest of the world result into salient, and have made digital marketing and advertising an inevitable and essential part in most corporations' strategic marketing plans.
Digital marketing and advertising are already big enough to make traditional marketing and advertising becoming niche with most in the advertising industry concur that a good campaign would be incomplete if it lacks Internet presence.
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