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Telecom CEM Middle East

9/23/12 8:00 AM - 9/25/12 5:00 PM
Innovating the Customer Experience for the Digital Age In the increasingly competitive Middle Eastern telecoms market, characterised by a demanding and social media-savvy customer base, CEM is emerging as a major cornerstone in operator strategies for profitable and sustainable growth. Providing a superior and differentiated Customer Experience drives customer loyalty and advocacy, and ultimately revenue. IIR's Telecom CEM Middle East conference brings together CEM professionals from across the region and beyond to share best practices in developing sustainable CEM strategies. Hear how leading operators have managed to get the Customer Experience just right by addressing the technical, organisational and cultural pre-requisites, identifying the bottlenecks and carefully listening to the voice of the customer.
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