With the telecoms industry changing fast, many communications services providers (CSPs) are seeking new sources of growth. The enterprise market is a good place to look.
In the deflationary consumer market, CSPs face an uphill struggle. Intense competition from low cost “over-the-top” communications and entertainment services has put CSPs’ revenues and profits under pressure. The enterprise market, which places greater value on reliability, security and quality of service, is in better shape. Far more complex and varied than the consumer sector, the enterprise market offers CSPs more scope to differentiate and move well beyond a commodity proposition dominated by the provision of connectivity.