Abhishek Ghosh 1 whitepaper

Disruptive Innovation : Strategies for business transformation

Introduction

Businesses today are undertaking the digital transformations to predominantly redefine the way they are doing business today. Rethinking how to enhance the customer value and experience in ever-changing business scenarios. So being innovative and experimental can create a sustainable business model that takes advantage of what’s newly possible for competitive differentiation. Similarly, the fundamentals of game theory talk about introducing an organisation with others to help making decision on trade-offs or the choices that organisation make at any particular point of balance. It helps in analysing that how an organisation’s transformation strategy responds and how far and fast the organisation grows adopting those strategies.

Thoughts of the thought leaders

Business leaders have long used information technology to improve productivity and efficiency, to reach new market or to increase footprint in existing operating segments and optimise supply chain. But in recent times the customer expectations and behaviour changed rapidly – they are using social networking in everywhere starting from finding an old friend, finalizing the dinning venue to switching a job. Internet is being used for entertainment, shopping, socializing and household management which substantially increased the number of players or potential players in existing market space. Which actually changed the entire dynamics of business operating model from neo-classical profit maximisation model to sharing economy model. Now the question is how business is responding to this shift of new operating ecosystem and how do they engage with their opponent?

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