Telecom operators recognize that change is essential if they want to compete in the digital economy, and not get pushed into a corner by Large Internet Players (LIPs) who have built their business models around sophisticated data analytics. One potential approach for operators to regain the initiative is to use their own data analytics to generate and monetize customer insights in similar ways to the LIPs. But do operators want to take this path, and are they ready to do it?
AsiaInfo commissioned Analysys Mason to conduct a global operator survey in order to ascertain how operators ranked their own performance against LIPs in terms of their capability for generating and monetizing customer insights. Operators were asked to complete a quantitative survey, which identified both the organization’s vision for creating new business opportunities based on customer insights, as well as their actual readiness to compete
This white paper details the background, the methodology and the findings of this global survey commissioned by AsiaInfo, and executed by Analysys Mason.