• Media, advertising, and marketing have seen huge innovation and disruption by online and social platforms. Relatively direct marketing has had no innovation, thus the space is ripe for disruption - moLotus with its breakthrough tech and platform is tar...
  • Globally, telcos are facing increasing top-line pressure in their business due to cut-throat competition offered by market players, as well as the growing threats from OTT players. Thanks to their access to arguably the deepest and richest insights int...
  • moLotus mgram - a breakthrough technology - has revolutionized the mobile advertising landscape by transforming the way brands promote, sell, manage processes, engage their customers, and maximize lifetime value. Mobile advertising has witnessed a tect...
  • Businesses are facing increasingly tough times as digitization reshapes the landscape. Industries are experiencing moderate to massive digital disruption. Digitization should not be perceived as a threat, but as an opportunity to rebuild market standin...
  • Hit by the Covid-19 slump? Increase business revenue becoming more adaptive to digital platforms. Read the article to know more.
  • The difference between brands that grow and those that don’t is customer retention. The more buyers that you can keep and continue to sell to, the more likely you are to achieve your business goals. The success rate of selling to an existing cust...
  • Mobile devices play a pivotal role in the overall growth of the digital marketing trends globally. With a surge in the number of smartphones, mobile advertising has become the primary mode of digital advertising.
    According to the IAB Advertising and R...
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    Digital Marketing is the embodiment of multitasking. Automation inevitably bounded the tasks that brand marketers previously performed manually; together with the management of large volumes of data. In the present context, the scope of marketi...
  • Leaders across Telcos continue to face the most disruptive market conditions in decades. Big players continue to compete aggressively - acquiring market share, new entrants are more nimble and substitute products seem to pop up almost at short interval...
  • Aiming towards digital transformation and superior customer engagement, moLotus advertising has surpassed digital advertising, with its unique capabilities. It has made immediate revenue generation a reality by delivering personalized rich me...