Telcos and Brands have been plagued by marketing inefficiencies like poor lead generation, unengaged customers, poor customer communication, ineffective legacy customer processes, and more - all leading to low revenues and high costs. As automation tec...
To maintain high quality and detect violations in the stream, it is important to track various parameters. All monitored parameters are divided into two types: relating to Quality of Service (QoS) and Quality of Experience (QoE). In this article, we will ... moreTo maintain high quality and detect violations in the stream, it is important to track various parameters. All monitored parameters are divided into two types: relating to Quality of Service (QoS) and Quality of Experience (QoE). In this article, we will consider QoE parameters that are most important for OTT/IPTV content delivery.
The task most operators face today is how to keep the subscriber base loyal. Stable high quality of broadcasting is one of the factors that helps address this challenge. To maintain high quality and detect violations in the stream, it is important to trac... moreThe task most operators face today is how to keep the subscriber base loyal. Stable high quality of broadcasting is one of the factors that helps address this challenge. To maintain high quality and detect violations in the stream, it is important to track various parameters. In this article, we will consider QoS parameters that are most important for OTT/IPTV content delivery.
The Telcos and Brands are undergoing a period of significant transition. The silos and complexities in their legacy customer & business processes inhibit them from innovating at speed. moLotus has emerged as a strategic technology enablin...
Today operators can’t afford to wait for a problem to occur. Even the simplest, rare issues can affect reputation in big ways. To provide high-quality content it is necessary to make sure it has made it through the entire delivery chain intact, without ar... moreToday operators can’t afford to wait for a problem to occur. Even the simplest, rare issues can affect reputation in big ways. To provide high-quality content it is necessary to make sure it has made it through the entire delivery chain intact, without artifacts, freezes and other problems.
Flexible software solutions for live streams and video files analysis come to our aid here. However, there are so many solutions on the market. Which one to choose? What to pay attention to? In this article, we will explain what to look for when choosing such a solution. less
Low broadcast latency has become a mandatory requirement in any tenders and competitions for building head-end stations and CDNs.
Previously, such criteria were applied only to sports broadcasting, but now operators require low latency from broadcast equi... moreLow broadcast latency has become a mandatory requirement in any tenders and competitions for building head-end stations and CDNs.
Previously, such criteria were applied only to sports broadcasting, but now operators require low latency from broadcast equipment suppliers for every sphere: broadcasting news, concerts, performances, interviews, talk shows, debates, e-sports and gambling.
In this review, we will analyze current market offers in terms of low-latency broadcasting.
Telcos, globally, are facing increased competition, service saturation, cannibalization and threat from OTT players. With technology accelerating at breakneck speed, moLotus empowered digitalization & revenue opportunity has emerged as the new...
Social media today is a hotbed of hateful conversations and misinformation. Marketers’ boycott on social media is gaining momentum. A sizable majority of advertisers, previously spending huge chunks of their budgets on social media ad p...
