• Telcos and Brands have been plagued by marketing inefficiencies like poor lead generation, unengaged customers, poor customer communication, ineffective legacy customer processes, and more - all leading to low revenues and high costs. As automation tec...
    • Posted by elecard
    • January 15
    To maintain high quality and detect violations in the stream, it is important to track various parameters. All monitored parameters are divided into two types: relating to Quality of Service (QoS) and Quality of Experience (QoE). In this article, we will ...  more
    • Posted by elecard
    • December 24, 2020
    Large-scale project on content preparation and broadcasting of 12 channels in the Moscow underground trains.
    • Posted by elecard
    • December 16, 2020
    The task most operators face today is how to keep the subscriber base loyal. Stable high quality of broadcasting is one of the factors that helps address this challenge. To maintain high quality and detect violations in the stream, it is important to trac...  more
  • The Telcos and Brands are undergoing a period of significant transition. The silos and complexities in their legacy customer & business processes inhibit them from innovating at speed. moLotus has emerged as a strategic technology enablin...
    • Posted by elecard
    • December 9, 2020
    Today operators can’t afford to wait for a problem to occur. Even the simplest, rare issues can affect reputation in big ways. To provide high-quality content it is necessary to make sure it has made it through the entire delivery chain intact, without ar...  more
    • Posted by elecard
    • December 2, 2020
    Low broadcast latency has become a mandatory requirement in any tenders and competitions for building head-end stations and CDNs.
    Previously, such criteria were applied only to sports broadcasting, but now operators require low latency from broadcast equi...  more
    • Posted by elecard
    • November 25, 2020
    Basic information about video compression technology: brief history, stages of video encoding, main algorithms of AVC/H.264 and HEVC/H.265 standards.
  • Telcos, globally, are facing increased competition, service saturation, cannibalization and threat from OTT players. With technology accelerating at breakneck speed, moLotus empowered digitalization & revenue opportunity has emerged as the new...
  • Social media today is a hotbed of hateful conversations and misinformation. Marketers’ boycott on social media is gaining momentum. A sizable majority of advertisers, previously spending huge chunks of their budgets on social media ad p...