Anahit Avetisyan

Do you work for a Telecom Industry Vendor
Current Employer Orange Armenia CJSC
What is your current job title? Mass Market B2C Leader
Which of the following areas are you most interested in? Marketing
What would you like to get out of Telcoprofessionals.com? Expand network for next job
Professional Background/Education eg. BSS/OSS This is the 5th year that I am working at Orange Armenia at Marketing department. I am responsible for prepaid and postpaid voice markets: portfolio management, acquisition, retention, revenue. My main job responsibilities include but are not limited to:
o Preparing retail strategy for prepaid and postpaid portfolios
o End to end management of all mass market products according to roadmap
o Preparing new product technical specifications, managing and controlling all technical and operational issues related to responsible products with IT developers
o Preparing budget and calculating business cases for mass market products
o Monthly follow up and improvement of voice mass market KPIs
o Control over the product lifecycles: launch, migration, upgrade
o Leading project planning and positioning, implementation and documentation with stakeholders
o Analyzing and following needs and customer behavior of telecom market, studying and adapting telecom benchmarks
o Cooperating projects with other Orange affiliates
o Coordinating preparation of all BTL and ATL communication materials

o Managing roaming and international voice retail offers

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