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Ogilvy & Mather
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Head of Mobile, Ogilvy Group
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Scott is a business studies graduate with 15 years experience in technology for marketing and advertising.
Initially working in broadcast media and then through online, digital, e-commerce, and mobile - Scott has ridden the wave of new marketing technologies.
Along the way Scott has been MD of a promotions agency and General Manager of an out of home digital screen-media TV network. Since 1999 he has worked with emerging mobile innovations and new wireless marketing technologies. In 2001 Scott became a pioneer in the embryonic mobile marketing industry and worked on the development and commercialisation of a proprietary mobile barcode marketing technology that went live with over 150 brands and leading high street retailers.
Most recently: In the past 4 years Scott has pioneered and commercialised an MMS picture recognition solution and he has created a successful retail based mobile rewards club with mobile coupons and in-store voucher redemption.
For more information read Scott's blog at: www.realworldconnection.blogspot.com
If you are interested to find out how mobile can help your brand, or if you think you can help Scott use mobile on behalf of Ogilvy's clients, please feel free to drop him a line.
Thanks for dropping by!
Keywords: Advertising, Marketing, Mobile Marketing, Mobile Coupons (Barcode and Numeric), Mobile Picture Recognition, MMS Marketing, Wireless Technology, Digital Marketing, Technical Services, Social Media Marketing, CRM, Digital Advertising, Digital Media Production