August 7, 2008 11:15 PM BST
It?s interesting how social networks have developed over the last few years. A lot of larger corporate companies are now realising the power and potential behind social networking and trying to harness this. The use of targeted advertisement has also allowed companies to utilize social networks for financial gain. I think with this realisation of power social networks will be integrated more and more into our general life. Social networks offer a detached method of connection between groups and organisations which provides an easy and less personal method of communication compared to 'face to face' and this is where I think its true value is.
Social Networking World Forum