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I run Qualitative Change an independent consultancy focused on research that helps companies improve their understanding of customer needs so that business thinking, product development and customer experience are better aligned to market realities.
In parallel, I enjoy long term associate relationships with three consultancies, namely: Analysys Mason, BroadGroup and Budd UK Ltd.
For over 20 years, I have worked in the international telecoms sector analysing market demand, change and business opportunities for leading service providers and software vendors. My work has taken me to most countries in Western Europe, to Australia, Hong Kong, Malaysia, Singapore and the USA. Over time, I have designed and managed cross-border research programmes and carried out in-depth interviews with senior IT and Business executives in over 400 corporate user organizations across a wide range of business sectors and nationalities.