October 19, 2009 12:15 PM BST
I think social media is to be an invaluable tool for the business community because it provides a direct connection with clients, partners, customers and journalists. This enables businesses to hear what is being said about them and respond in real time. There is a great event coming up in London in November called 'Exploring the state of Now" check out www.140conf.com or #140conf on twitter. This will be a great event for anyone in the telecoms indsutry looking to understand how social media will change the way businesses communicate using social networks.