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Marketing Director, Now Interact
London, United Kingdom | Stockholm, Sweden | Amsterdam, The Netherlands | Palo Alto CA, United States
Now Interact’s Predictive Intelligence platform bridges the gap between online channels and the contact center. Our platform uses a website visitor’s behavior to predict – in real-time – their intentions on the site. Based on its intelligence, Now Interact categorizes visitors by what stage of the buying cycle they are in and the likelihood to convert online and if assisted. Our solution enables businesses to identify and proactively engage with buyers - before they abandon - on the right channel, at the right time.
Responsible for establishing the Marketing function for Now Interact. Includes strategy and branding, thought leadership, analyst and influencer relations, event management and demand generation.
Head of Marketing - EMEA, Conversocial
London, United Kingdom
Conversocial is a cloud solution that helps businesses to efficiently and securely manage customer service on social media at a large scale. Conversocial powers social customer service for hundreds of brands worldwide including Hertz, Tesco, Barclaycard, Coach, and many more
Marketing strategy and execution in the UK and EMEA including lead generation, thought leadership, awards, event management and marketing collateral.
Marketing Manager, Brands2Life
Responsible for marketing strategy and programme execution for Brands2Life within the UK and internationally. Includes thought-leadership, social media, awards, event management and marketing collateral. Support agency new business development including lead generation, pipeline management, database management and pitch support.
Connect on LinkedIn: https://uk.linkedin.com/in/leslie-mcardle-84577212
“Digital transformation is at the top of the agenda for the telecoms industry, but the reality is that the majority of brands say the right buzzwords but aren’t in fact transforming their outward service offering to customers” said Magnus Astrom, CEO and ... more