Napatech Provides Insight Into Monetizing OTT Traffic for Telecom Carriers

COPENHAGEN, Denmark, April 15, 2014 /PRNewswire/ -- Napatech, the world's leading supplier of network analysis adapters, today commented on reports from Cisco and Sandvine that predict a sharp rise in video traffic across mobile networks. Napatech argues there is a growing need for a new class of network analysis solutions that are capable of staying one step ahead of the rapid growth in data traffic. Real-time insight can be used to optimize network usage and assure quality of experience (QoE) that in turn can be sold as services to over-the-top (OTT) providers.

HIGHLIGHTS:

  • OTT providers are increasingly driving mobile data growth. According to the latest Cisco VNI Index, video traffic made up 53 percent of mobile traffic in 2013 and will increase by more than two-thirds by 2018. Sandvine reports in the Global Internet Phenomena Report 2H 2013 that Netflix and YouTube now account for more than 50 percent of Internet traffic on fixed networks in North America.
  • Carriers can generate more revenue by offering innovative services with a high QoE. By monitoring mobile traffic in real time, carriers are able to capture and analyze all data packets to determine what kind of service or app is being used by the customer. Studying subscriber behavior allows carriers to build a usage profile, design and tailor services to meet specific customers' needs, and adjust prices accordingly, thereby increasing revenue while controlling bandwidth costs.
  • Napatech network analysis adapters enable real-time insight in mobile networks.
    • Tunneling protocol support extracts information from GPRS Tunneling Protocol (GTP) and IP-in-IP tunnels to allow efficient analysis of apps and services.
    • Mobile subscriber traffic is transported in tunnels through the core network. Flow identification and intelligent flow distribution to multiple server CPU cores is based on the contents of the tunnels, rather than on the tunnel itself. This enables acceleration of mobile data analysis applications.
    • Onboard IEEE 1588-2008 support delivers nanosecond precision time-stamping capabilities that can measure jitter and delay—critical for carrier QoE assurance.

SUPPORTING QUOTE:
Dan Joe Barry, vice president of marketing, said:
"Telecom carriers are under pressure to generate more revenue. They now recognize providing higher quality, more innovative services is the key. To do this, they need detailed network and application visibility at key points in the network. Together with our partners ipoque, Procera and Qosmos, Napatech enables carriers to optimize network usage, provide better QoE and generate revenue from OTT services."

For more insight into QoE management, read Napatech's white papers:
"Time to ReThink Mobile Network Analysis"
http://www.napatech.com/uploads/c_file/162_file_4405.pdf
"Time to ReThink SDN and NFV"
http://www.napatech.com/uploads/c_file/191_file_7314.pdf

Visit Napatech at Ethernet Technology Summit in Santa Clara, April 29May 1, 2014 and Cisco Live in San Francisco, May 18 – 22, 2014.

About Napatech
Napatech is the leading supplier of real-time analysis adapters with over 140,000 Ethernet ports deployed worldwide. Designed for use with Commercial Off-The-Shelf (COTS) servers, Napatech adapters enable rapid development of powerful appliances for high performance analysis. Napatech adapters guarantee real-time delivery of data at speeds up to 40 Gbps. Intelligent features allow network data analysis to be off-loaded, thereby accelerating application analysis for managing, securing and optimizing networks and services. When performance matters, the world's largest equipment vendors in telecom, enterprise, financial and government markets choose Napatech. Customers depend on Napatech for reliable delivery, complimentary maintenance and upgrades, and experienced global customer support. Napatech is headquartered in Copenhagen (Denmark) with offices in Mountain View, Andover, Washington D.C. (USA), Tokyo (Japan), Seoul (South Korea) and Sao Paulo (Brazil).

No Forward-Looking Statements
This press release may be deemed to contain forward-looking statements. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including, among other things, business and economic conditions and growth trends in the networking industry, our customer markets and various geographic regions; global economic conditions and uncertainties in the geopolitical environment other macro-economic factors and other risk factors set forth in Napatech's reports.  Any forward-looking statements in this release are based on limited information currently available to Napatech, which is subject to change, and Napatech will not necessarily update the information.

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For more information, visit us at www.napatech.com, or please contact:

North America

Europe, Middle East, Africa

Asia

Nicholas Arraje

Stig Bang

Thomas Jorgensen

VP Sales

VP Sales

VP Sales

+1 888 318 8288 ext. 707

+45 4038 3403

+81 3 5326 3374

na@napatech.com

sb@napatech.com

tj@napatech.com




South America

PR Contact


Palle Kjaer

Kim Dearborn, Nadel Phelan


+55 11 2127 0782

+1 831 440 2407


pkj@napatech.com

kim.dearborn@npipr.com


SOURCE Napatech

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