The Virtual Future and its Relationship with OSS BSS

NEW YORK, Feb. 20, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Virtual Future and its Relationship with OSS BSS
http://www.reportlinker.com/p02015958/The-Virtual-Future-and-its-Relationship-with-OSS-BSS.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Wireless_Technology

This report provides a conceptual definition for both NFV and SDN. The report analyzes the operations and business management impacts of these technologies; and explains why the operations and monetization functions should be addressed sooner rather than later, as the virtual network takes shape. The report concludes with our analysis of the key reasons driving CSPs to pursue a virtual network transformation.

Introduction

In a mid-year 2013 network operator global survey, Stratecast found that nearly all communications service providers (CSPs) are engaged in furthering two network technology transformational changes that look to help them meet several industry challenges and business expansion opportunities. These endeavors are Network Function Virtualization (NFV) and Software Defined Networking (SDN). Both promise enticing benefits while posing risky and considerable challenges. Stratecast believes that each is worth the risk and effort in order for CSPs to attain the flexibility and programmability within their networks to be competitive with Internet companies that presently occupy a major portion of all broadband user attention, such as Amazon, Google, Microsoft and Netflix.

Although it is somewhat premature to be concerned about how these initiatives will coexist and integrate from an architectural perspective, Stratecast believes that the complementary nature of NFV and SDN will, one day, use components of both to establish a new, unified, "next generation," virtual network architecture. As such, we use the term "virtual network" throughout this document to refer to the combined technology architecture obtainable by NFV and SDN, while conceding that the final architectural framework is still in a state of flux. For example, the separation of the control plane and data forwarding plane at the heart of SDN can make it easier to virtualize some network elements. Similarly, NFV enables consolidation by replacing the multitudes of proprietary network elements that compose a network today, with software-controlled commodity hardware. While SDN aides the process of separating the network control plane from the data plane, NFV gives these planes a commodity platform on which to operate. So, it is important for CSPs to strategically consider SDN and NFV together; and never too early to consider their combined impact on business management and the operations processes.

This report provides a conceptual definition for both NFV and SDN. The report analyzes the operations and business management impacts of these technologies; and explains why the operations and monetization functions should be addressed sooner rather than later, as the virtual network takes shape. The report concludes with our analysis of the key reasons driving CSPs to pursue a virtual network transformation.

2014: The Year for Business Challenge and Opportunity

The CSP marketplace, until just a few years ago, was relatively stable in the way it approached business for all walks of customers; be they consumers, small and midsized businesses, or enterprises. The historical business model is about selling a network connection, which has remained the primary way CSPs have done business for over a hundred years.

For the CSP global community, 2014 promises to be a year of business challenge and opportunity on several fronts. There are at least key business drivers that continue to push the end-to-end communications marketplace to be something different than what it was in the past. The most noteworthy of these are:
• Network Technology Advances and User Device Evolution – Mobile operator attention to the transition from 3G networks to 4G LTE, combined with customer appetite for improved performance and capabilities offered through advances in smartphone and tablet technology, is improving the digital lifestyle for many consumer and business customers.
• Cost Improvement Pressures – Financial pressure to be more cost effective in the delivery of network access services is a growing concern for CIO and CTO executives at CSPs, in all parts of the world, including mature markets as well as growth areas.
• Data Usage Volumes – Network data usage volumes continue their exponential expansion, especially as mobile technologies improve the ability for customers to consume data content. This is compounded as competitive pressures mount to provide improvements in mobile data pricing plans and service offers.
• Advancing Business Strategies of Enterprises – Every industry continues to find ways to incorporate mobile connectivity into the goods and services it provides, as a way to deliver a better experience for its customers. Mobility services are becoming especially important within the transportation logistics, eHealth, telematics, and financial services markets.
• Competitive Forces – Competitive forces are causing CSPs and cloud services providers to address enterprise customer needs through negotiated pricing offers and contract-based monetization strategies that tie partner compensation with service consumption. Most legacy rating & charging and partner management systems are not equipped to address these needs.
• Device and Data Security – Heightened focus on mobile device security and increased sensitivity to the use of mobile devices for mCommerce now garner the attention of criminals, cybersecurity analysts, service providers, credit card companies, financial organizations, and business solution suppliers.
• Changing Business Models – Changing ways to do business, including a focus on machine-to-machine (M2M), business-to-business (B2B), and multi-partner value chains, now drive CSPs to seek new systems and new business processes to accommodate these [...]

Table of Contents

1 | THE VIRTUAL FUTURE AND ITS RELATIONSHIP WITH OSS BSS

OSSCS 15-01
1. Introduction
2. 2014: The Year for Business Challenge and Opportunity
3. Virtual Networks: A Page from the Enterprise IT Playbook
4. What is NFV?
5. What is SDN?
6. Similarities and Differences between NFV and SDN
7. The Virtual Network: Importance of Operations and Business Management
8. Getting the Network and Operations Support Beyond Another Silo
9. Why Is a Virtual Network Architecture Important and Relevant Today?
10. The Key Business Benefits for Services Defined Through a Virtual Network
11. Stratecast - The Last Word
12. About Stratecast
13. About Frost & Sullivan

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