MVAS Market trends research and projections from 2017 to 2024

Mobile value added services industry has witnessed a rapid shift in customer preference from enriched to transformational services. The gap between the basic nature of existing VAS and the customer interest in advanced data services today shows that there is substantial untapped potential for industry growth. The current mobile value added services market landscape only skims the surface of customer requirements.

The report by Global Market Insights, Inc. says that. mobile value added services market share forecast to exceed USD 1,300 billion by 2024. The MVAS market is anticipated to witness considerable growth over the forecast timeline.

This can be attributed to the introduction of LTE network services, IoT and growing inclination of customers to rely on the internet. Customers are willing to use mobile devices for booking tickets, gaming, making payments, and watching movies. With the handiness of mobile devices and availability of several mobile applications, customers are frequently using them almost everywhere, which is leading to the growth of the MVAS market globally.

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The telecom sector has experienced considerable growth in the MVAS market over the last few years. Demand for personalized, extremely relevant and content rich VAS has brought high growth prospects. Carrier providers are driving communication equipment providers and independent software vendors to help advance cost effective, dependable and well-tested applications, which are helping them generate revenue and improve customer satisfaction.

With the falling prices of handsets and growing competition in the mobile device industry, handset manufacturers and network operators are shifting their focus on value added services to enrich their product portfolio and sustain industry presence. High investments in 3G and 4G services have been witnessed in the industry to help gain customer consumer base, thereby driving the MVAS market growth.

The penetration and reach of mobile devices can certify the distribution of a high amount of services in a fast, cost effective, and seamless way without the physical access. Owing to the technology advancements, mobile devices at a low price can also support influential MVAS market applications allowing customers to check bank account information, receive personalized health alerts, exchange data through SMS, use entertainment based services, and obtain vocational training.

Mobile gaming has been staking an increasingly vital claim in several European and Asian countries since the last few years. Owing to the rolling out of popular internet based mobile games such as Rollercoaster Tycoon and Pokémon Go! which use extensive mobile internet, operators are providing several VAS packages on internet subscriptions.

Mobile education is playing a vital role in increasing the reach and quality of education globally. The growth in smartphone and tablet adoption is projected to offer impetus to the education sector in the MVAS market.

Asia Pacific MVAS market is anticipated to witness substantial growth owing to the rising usage of mobile devices such as tablets and smartphones. Government administrations in this region are taking efforts to spread the usage of such devices. The necessary infrastructure is being built in economies such as China, India, Japan and South Korea with a great speed that is supporting the industry growth. In addition, increasing demand for innovative technologies such as IoT and M2M in enterprises to manage the workforce coupled with employee and company-owned smart device implementation will fuel demand.

Industry participants include Amazon, Apple, Inc., Baidu, Inc. Gemalto N.V., Huawei Technologies Co., Ltd, Nokia Corporation, Mahindra Comviva, etc.

While several companies are mainly focused on corporate learning or providing exam alerts, there is great scope for the segment in distance education & tutoring services, mobile reading, language training, and vocational training on specific subjects. It is anticipated that these services will help customers increase their learning efficiency and will thereby positively impact the MVAS market growth.

Browse key industry insights spread across 200 pages with 99 market data tables & 10 figures & charts from the report, “Mobile Value Added Services Market” in detail along with the table of contents:

https://www.gminsights.com/industry-analysis/mobile-value-added-services-mvas-market

This latest MVAS Market research report offers in-depth analysis, key industry insights, market sizing & forecast on a granular level for key products, applications across number of regional markets. The report also analyzes the mvas industry from business strategy perspective, describing in detail growth drivers, pitfalls &challenges for participants, accompanied by a detailed competitive benchmarking including company market share analysis and detailed business profiles.

Reasons to Buy This Report

  • Global MVAS Market size & forecast by product & application.
  • Growth drivers, pitfalls & industry challenges.
  • Key MVAS Market growth opportunities & emerging business models.
  • Competitive benchmarking with market share analysis and company profiles.

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MVAS market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2012 to 2024, for the following segments:

  • Mobile Value Added Services Market By Solution

o   SMS

o   MMS

o   Instant Messaging/Email

o   Mobile Money

o   Infotainment

o   Others

  • Mobile Value Added Services Market By Application

o   BFSI

o   Retail

o   Government

o   Healthcare

o   Education

o   Entertainment & media

o   Telecom & IT

o   Others

The above information has been provided for the following regions and countries:

  • North America

o   U.S.

o   Canada

  • Europe

o   UK

o   Germany

  • Asia Pacific

o   China

o   Japan

o   India

  • Latin America

o   Brazil

o   Mexico

  • Middle East & Africa 

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