to Increase Virtual Staff by More Than 50% to Support Growing Movement to Cloud-Based Accounting

POMPTON PLAINS, N.J., Dec. 18, 2013 /PRNewswire/ -- announced plans to increase its virtual accounting staff by 50 percent in 2014, including adding bookkeepers, AP and AR specialists and controllers. The leading virtual accounting company employs experts working from home across the U.S. and provides clients with certified bookkeepers and controllers in their regions.

Business Owners Turning to Outsourcing Accounting Services
The push to expand comes in response to the recent growth and wide acceptance of virtual accounting, cloud computing and SaaS models in the industry.

"Savvy business owners are increasingly turning to virtual solutions for their non-core business needs," says co-founder Bill Gerber. "All small businesses need accounting and bookkeeping services, and many could also benefit from added controller services as well, but the old ways of employing a large firm or internal bookkeeper just don't fit the needs of a lot of small businesses anymore. That's where comes in."

Gerber continues, "In addition to alleviating the burden of hiring and training staff, our use of the latest technology and cloud computing models also minimizes the downtime and training that small businesses otherwise face trying to keep up with current practices."

Strict Hiring Process Yields the Best-of-the-Best in Virtual Bookkeepers candidates undergo an arduous process to be considered for employment. In 2013, the company received close to 8,500 resumes and less than a few hundred were offered an interview or opportunity to take's bookkeeping and QuickBooks skills test. Of those, less than 25 percent were deemed qualified enough to receive an immediate offer of employment.

"Finding the right people and increasing our bookkeeping and accounting staff by 50 percent in a single year won't be an easy task, but we will not compromise our standards," says co-founder Dennis Najjar, CPA. "By expanding our staff, we are prepared for the growth expected in virtual accounting and bookkeeping services in 2014 and beyond."

About (, a next generation solution for SMB owners looking to streamline and improve their accounting and bookkeeping functions with cutting edge technology, forward thinking culture and dedicated, full-service expert processes.

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