Deloitte Launches Accelerator for Salesforce ExactTarget Marketing Cloud

SAN FRANCISCO, Nov. 20, 2013 /PRNewswire/ -- Deloitte today launched a Marketing Resource Management (MRM) accelerator solution for the ExactTarget Marketing Cloud. This accelerator can improve time-to-value and lower overall costs for enterprise clients across numerous industries, including Media & Entertainment, High Technology, Financial Services and Healthcare & Life Sciences. Deloitte's MRM accelerator using ExactTarget Marketing Cloud technology demonstrates our commitment to helping strengthen our clients' brands, connect with customers and evolve their businesses.


Marketing Resource Management (MRM) – The MRM accelerator is built on the platform, and is designed to assist marketers through the creative and financial approval processes associated with marketing campaigns.  The MRM accelerator has already been deployed to several clients, with the following benefits:

  1. Efficiency gains– single standardized creative and financial workflow approvals remove ad-hoc processes and lack of documentation
  2. Reduction of non-value added activities – marketers no longer need to manually aggregate data for reporting purposes, allowing them to focus on specific data points required to drive effective campaigns
  3. Integration – the MRM solution can be integrated with ExactTarget Marketing Cloud, allowing accepted campaign information to flow into the outbound communication platform, reducing or canceling untimely approval delays

"Our accelerator extends and enhances Deloitte's strengths in cloud computing, mobile, digital, and social marketing," said Mark Lush, principal, Deloitte Consulting LLP. "With this accelerator, users can update and access customer data in today's anywhere, everywhere work environment. Our accelerator can drive key customer insights, increase business productivity and improve customer experiences that drive loyalty and profitable growth."

"Deloitte brings a depth of industry and technology experience that has fuelled the evolution of businesses around the globe," said Scott McCorkle, President of Technology & Strategy, ExactTarget Marketing Cloud. "Now with the ExactTarget Marketing Cloud, Deloitte can provide its customers the industry's leading 1:1 digital marketing platform to achieve new levels of marketing achievements by connecting companies with their customers in entirely new ways."

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SOURCE Deloitte