SMS Segment Pushes Growth of Mobile Advertising Market, Generates 90% of Total Revenue

  • Posted by Pragati P
  • October 10, 2016 9:29 AM BST
Mobile Advertising (Devices Type -Digital Camera, Smartphone, Feature Phone, Tablets; Solution Type - Advertising and Campaign Solution, Content Delivery, Integrated, Mobile Proximity, Report and Analytics; Advertising Type - Display advertising, In-app Advertising, In-Game Advertising, Rich Media, Search Advertising, SMS/MMS/P2P Messaging) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024

According to a new market report published by Transparency Market Research entitled “Mobile Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016 - 2024,” the global mobile advertising market in terms of revenue accounted for US$ 13.05 Bn in 2014 and is forecast to expand at a CAGR of 31.3% during the period from 2016 to 2024. Rising adoption of personal devices and companies leveraging on disruptive technology for customer reach are the key factors driving the growth of the mobile advertising market. In addition, the growing trend of social media and the introduction of video ads is further anticipated to drive the growth of this market over the forecast period.


In the mobile advertising market by devices, the smartphone segment was the largest in 2014, accounting for 51.64% of the overall market. The smartphone devices segment of the mobile advertising market is preferred by users, combining the features of a personal computing system with convenient add-ons such as mobility, single platform to connect/interact, and faster reach.


In terms of industrial verticals, BFSI held the largest share in the global mobile advertising market. The hospitality & tourism sector held the second-largest and energy & utility and media & entertainment sector third-largest shares, respectively, in 2014. Rising demand for online advertising in these sectors is anticipated to drive the growth of the global mobile advertising market. There is a huge demand for creative ads to provide information to users, and users prefer the smartphone, which provides various media to reach users such as video, in-app, in-game, and social media advertising.


In terms of type, search advertising held the highest share in the mobile advertising market. There is high demand for search advertising to reduce search costs for users and increase accessibility to useful information within a limited time frame. With the support of search advertising, advertisers could publish information that is easily available to users.


Get Sample Report Copy :


Major industry players profiled in the study include Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, Facebook, Inc., Flurry (Yahoo, Inc.), Google, Inc. (Admob Ads), Inmobi, Microsoft Corporation, Millenial Media, MoPub Inc., and Tune Inc. (HasOffers)..


About Us :


Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.