Frost & Sullivan Applauds BroadSoft's Rich and Robust Cloud Solutions in an Evolutionary Hosted Unified Communications Market

MOUNTAIN VIEW, Calif., Nov. 6, 2013 /PRNewswire/ -- Based on its recent analysis of the hosted Unified Communications (UC) solutions market, Frost & Sullivan has recognized BroadSoft with the 2013 European Frost & Sullivan New Product Innovation Leadership Award.  The award highlights the company's innovative BroadCloud® platform that delivers cloud-based, hosted UC capabilities that enable service providers to rapidly and cost-effectively bring new UC solutions to market.  With BroadCloud, network operators, channel partners, value-added resellers (VARs), and Internet service providers (ISPs) can offer a full range of branded, hosted UC services, including Web collaboration, video conferencing, and instant messaging and presence in the Cloud.

BroadSoft's BroadCloud utilizes a Software-as-a-Service (SaaS) delivery model, and provides an extensive set of UC features for the enterprise as well as consumers.  The hosted architecture ensures rapid proliferation of new applications that service providers can quickly implement and sell.  As a result, BroadSoft is positioned ahead of other hosted UC vendors and continues to pave the way for the growing acceptance of hosted UC solutions among service providers. The company also has an extensive technology and device OEM ecosystem, which is crucial for SaaS-based hosted delivery models.

"BroadSoft is an industry leader in interoperability due to its adoption of leading-edge open standards, while the industry norm is to use proprietary standards that often limit interoperability," says Frost & Sullivan Sr. Research Analyst Swapnadeep Nayak. "The open interface allows easy integration with business process applications, back-office systems, Web portals, and network infrastructure."

The company's platform is equipped with a widely deployed, industry-proven session initiation protocol (SIP) stack. As the entire solution is Java-based, it provides quick, high-quality software development. Wherever possible, the company embraces open-source architectures for accelerated time-to-market and reduced R&D expenses.

Some of BroadSoft's newest services include Web conferencing, high-definition audio and video conferencing, and instant/text messaging.  The company's superior cloud technology and infrastructure management have gone a long way in reducing customers' time-to-market and infrastructure and maintenance costs, as well as freed up internal resources from maintenance and support.

"BroadSoft acknowledges leaps in technology advancement with the advent of the bring-your-own-device (BYOD) trend and ensures that its platform offers a business communications service that is accessible on a mobile device with a consistent user interface," noted Swapnadeep. "It's apparent that BroadSoft is clearly committed to offering an extensive, innovative range of UC services that empower global service providers through continuous innovation and R&D, strategic acquisitions, as well as in-house development."

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in new products and technologies within its industry. The recipient company has shown innovation by launching a broad line of emerging products and technologies. It has leveraged leading-edge technologies, offered value-added features and benefits, and increased customer value.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

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SOURCE Frost & Sullivan