Cloud-Based Telecom Makes Quick Impact in Mexico With PortaSwitch

VANCOUVER, British Columbia, Nov. 5, 2013 /PRNewswire/ -- Carving out a niche in a crowded telecommunications marketplace typically takes financial resources, strong technology, a compelling competitive strategy and, most often, patience. Simon Masri, serial telecom entrepreneur, CEO and president of Mexico City-based C3ntro Telecom, had a different schedule in mind: a single year.

"The Mexican telecom market is exploding with new companies and technologies. Given the rate of growth of cloud-based IP services, we knew our window for success as a provider was very, very small," said Ricardo Darling, Marketing Director of C3ntro Telecom.

C3ntro  believed that a "one-stop shopping" positioning for cloud-based voice/data/Internet services would allow it to capture a significant share of the market among both business customers and retail carriers. To accomplish its business plan, however, C3ntro Telecom would need to move fast—and have the technical infrastructure to service a wide range of customers.

At the heart of its operations, C3ntro wanted a single, comprehensive softswitch/billing platform with the flexibility to support virtually the complete gamut of retail and wholesale IP services. "PortaOne and its product, PortaSwitch, became crucial for us as a way to offer a full-service portfolio to our customers with the ability to tailor-make solutions to each customer's needs," said Eli Sitt C3ntro COO.

PortaSwitch is a converged, software-based communication services and subscriber management solution that lets service providers like C3ntro deliver the widest possible mix of IP-based services. The platform, consisting of a real-time billing system, class 4 and 5 SIP softswitch, and applications servers, is capable of handling all the call control, routing, proxying, and converged billing functions of any diversified digital services company.

Because PortaSwitch's capabilities support such a wide range of product offerings, C3ntro could trust the platform to administer its business model. "PortaSwitch has allowed us to implement the billing of our cloud-based services and features in a single system," noted Eli Sitt. "Our B2B customer base is extremely diverse, precisely because we can provide everything from SIP trunks to IP-PBX and unified voice, data and video. On the retail side, our collaboration services include everything from IM and SMS to web, audio and video conferencing. We also support cloud contact center services as well as multiple device endpoints including PC and mobile softphones. PortaSwitch can deliver, track and bill it all."

Powered by PortaSwitch, C3ntro Telecom made good on CEO Masri's ambition to stake a claim in cloud-based IP services. Using its cloud-based approach, the provider has a solid customer base, a strong positioning, and a bright future.

"We felt that customers deserve high value services, an exceptionally professional team, and the best technology possible. Our job as a carrier is to help our customers lower their capital expenditures and their operating costs," stated Simon Masri.  "None of this could be possible without a strong and flexible billing system. PortaOne enables us to bill these new services to the Mexican market."

About PortaOne:
Based in Canada, PortaOne is a leading global provider of software for the telecommunications and utility industries. The company's products enable service providers and carriers to run a broad line of retail and wholesale services within a single software package.  PortaOne's flagship products, PortaSwitch ( and MetroBilling ( are a fundamental part of the business infrastructure for over 380 service providers and telcos in 80+ countries worldwide. Over two-thirds of PortaOne staff are support engineers providing the best-in-industry 24/7 technical support services for clients involved in hosted IP PBX and SIP trunking services, calling cards, wholesale origination and termination, residential triple-play, MVNO/MVNE, callshops and more. To learn more, visit