Transparency Market Research announces the release of a new research publication, titled “Mobile Virtual Network Operator (MVNO) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023.” This 96-page report states that driven by the increased competition in the mobile network market and the consistent support of governments around the world, the global mobile virtual network operators (MVNO) market for projected to expand at a 7.40% CAGR from 2015 to 2023. In 2014, the value of this market was pegged at US$39.1 bn and this is anticipated to rise to US$75.2 bn by 2023.
An MVNO is a wireless communications services provider that offers cellular services via the existing infrastructure of any other mobile network provider. MVNOs target both enterprise and consumer markets, with most of them being consumer-focused. Apart from the traditional cellular messaging and voice services, MVNOs also offer mobile broadband services.
The report offers a detailed assessment of the MVNO market based on four parameters: Operational model, subscriber, industry vertical, and geography.By operational model, the MVNO market is categorized into service operator MVNO, reseller MVNO, and full MVNO. In 2014, full MVNOs dominated the market with a share of 61.0%. The growing competition in the MVNO market and the rising need for value-added services in MVNO have greatly boosted the market for full MVNOs.
On the basis of subscriber, the MVNO market is bifurcated into business and consumer. By industry vertical, the market for MVNOs is classified into discount, media, retail, telecom, business, M2M, migrant, and roaming. While the discount segment dominated the overall market in 2014, the migrant and telecom segments also contributed a significant share of the revenue to the global MVNO market. The M2M segment, however, is projected to witness the highest growth in the coming years owing to the unprecedented impact of the Internet of Things. The high traction gained by the connectivity of devices and machines is also anticipated to drive this segment during the forecast period.
On the basis of geography, the global MVNO market is segmented into Europe, North America, Latin America, the Middle East and Africa, and Asia Pacific. Europe dominated the overall in 2014 and is anticipated to retain its lead throughout the forecast period driven by the implementation of strict government rules and regulations. North America was the second largest MVNO market that year. Latin America and Asia Pacific are the most lucrative markets for MVNO and are projected to witness promising growth through 2023.
The research report boasts of a detailed evaluation of the competitive landscape of the global MVNO market, highlighting the leading players operating at an international and regional level. The players have been profiled in the report based on attributes such as company overview, financial outlook, product/service portfolio, recent developments, and business strategies. TracFone Wireless, Inc., Virgin Mobile, Lycamobile Group, Citic Telcom International Holding Limited, Truphone Limited, AT&T Inc., Sprint Corporation, T-Mobile International AG, Verizon Wireless Inc., and Telefónica, S.A. are the companies studied in the MVNO market report. A SWOT analysis of these firms sheds light on their strengths, weaknesses, opportunities, and threats.