The global market for digital content creation, the market that comprises the many forms of media elements available for download or distribution on the Internet or electronic media such as an ebook, is the focus of analysis of a recent market research report by Transparency Market Research. The report is titled “Digital Content Creation Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024”.
Digital content is any piece of information that is delivered on the Internet in forms such as images, text, animation, graphics, audio, and video. In the past few years, as the Internet became ubiquitous, the business world started realizing the importance of presence in the digital world alongside the brick-and-mortar physical existence. Digital content also soon started gaining appreciation for its power of easily and innovatively reaching to a wider audience.
Some of the major factors driving the global digital content creation market include the rapidly expanding user base of smart technologies and electronic gadgets. The rising popularity of electronic devices such as smartphones and tablet computers has directly led to a significant rise in the number of viewers of a variety of digital content. Moreover, the flourishing e-commerce industry, which uses digital content for the promotion of products through digital content such as product catalogues, e-mails, and videos, is also a major driver of the global digital content creation market.
The market has been examined in the report on the basis of two criteria - end-use industry and geography. On the basis of end-use industry, the global digital content creation market has been analyzed for the sectors such as hospitality, retail, museums and art, government and public, healthcare, entertainment, education, and manufacturing.
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Of these, the sectors of media and entertainment and museums and art are the major drivers of the digital content creation market, considering the core business activities of these industries related to media elements such as audio, video, and images. Over the report’s forecast period, the retail sector is projected to be the fastest growing segment for the digital content creation market.
Of the key regional markets analyzed for the global digital content creation market, North America currently accounts for the dominant share in the global market presently, trailed by Europe. Regions such as Asia Pacific and Latin America have huge growth opportunities for the global digital content creation market owing to the rapid pace of expansion of the e-commerce industry and rapid adoption of advanced technologies in the regions.
Competition in the global digital content creation market is becoming intense as an increasing number of companies are venturing into this rapidly expanding market. Some of the most influential vendors operating in the global content creation market are Avid Technology, Inc., Adobe Systems Incorporated, Apple, Inc., Corel Corporation, Microsoft Corporation, Arcsoft, Inc., Acrolinx GmbH, and Magix GmbH.