ProTracker Software Announces ProTracker Cloud

HAMPTON, N.H., Oct. 22, 2013 /PRNewswire-iReach/ -- ProTracker Software, provider of ProTracker Advantage®, the desktop version of the company's client relationship and practice management solution for busy financial professionals, today announced the introduction of ProTracker Cloud, a completely web-based service, not simply a desktop application in the cloud.


"We've been successfully providing ProTracker workflow solutions for the past sixteen years and have been gratified by a loyal following of financial advisors," said Warren Mackensen, CFP®, President of ProTracker. "With the addition of ProTracker Cloud, we have stepped up our offering to address the changing needs of financial advisors. Advisors are increasingly mobile; they want the ability to connect to their client relationship and practice management system, wherever they are, from any computer or mobile device. We've also added new security features to meet the strict requirements imposed on FINRA- and SEC-regulated firms," Mackensen said.

Powered by SugarCRM, an open-source database trusted by millions worldwide, and enhanced with insights from Mackensen and hundreds of other financial planning practitioners who've tested ProTracker products over the years, ProTracker Cloud will reside on Amazon Web Services. The web-based solution will allow financial advisors to manage their practice and client records from any Internet-connected device.

Built by a tenured financial advisor with years of experience serving retail investors, ProTracker Cloud offers the following benefits:

  • Two-factor authentication process reduces security concerns
  • "Teams" function facilitates supervision and regulatory compliance
  • Allows users to define workflow processes, assign tasks and monitor completion
  • Allows the advisory firm to run automated marketing communication campaigns
  • Accessible from any mobile device
  • Scalable for any size practice, from sole proprietor to multi-office firm
  • Helps manage tasks and nurture relationships
  • Imports from portfolio management systems and accounting software
  • Provides many standard reports and a custom report builder
  • Organizes financial, life planning and estate information related to client accounts
  • Manages emails and other electronic documents
  • Synchronizes contacts, appointments, tasks with Outlook and indirectly with PDAs
  • Expedites communication with individuals, clients and groups via email and printed mailings
  • Offers fast navigation and an intuitive interface
  • Flexible subscription model provides cost-effective options for growing firms


ProTracker Cloud has a built-in "teams" function, which enables independent broker/dealers and their Offices of Supervisory Jurisdiction (OSJs), as well as independent Registered Investment Advisors, to monitor and manage workflows and client communications. Silos of information can be contained and viewed only by those with set permissions.

ProTracker Cloud is built on two-factor authentication. This means that the user enters a user name and password to access the system and then receives a time-limited, second passcode only after the first level of authentication is achieved. "Security breaches are a growing concern in all industries, but this is a major issue for financial services firms. Two-factor authentication is 'a must have' in my opinion," said Mackensen, who served as a communications officer on a nuclear submarine while in the Navy.

"The things I learned going to sea on a nuclear powered submarine and later, as an engineer responsible for the safe and responsible operation of a nuclear plant, have shaped the way my team and I think about and develop software solutions for the financial advisory world," Mackensen said.

With three subscription levels — Standard, Professional and Enterprise — different users in a given firm will have access to functionality appropriate for handling the specific tasks for which they're responsible, whether purely administrative, managerial or regulatory. Pricing for ProTracker Cloud starts at $59 per month, per user, or $708 per year. Subscriptions are month-to-month, with no minimum period required and no minimum number of users. Conversion services will be available for an additional fee.

"As an independent financial advisor and owner of my own registered investment advisory firm for over 22 years, I know first-hand how critical it is to be able to easily manage relationships with current clients and Centers of Influence; in addition to monitoring emerging relationships with prospects, advisors must ensure that the workflow in the office is dependable and efficient," said Mackensen. "While managing relationships is the way financial advisors refer to the process, at ProTracker we think of it more in terms of nurturing client relationships – or CRN. It's an organic process and we've built ProTracker Cloud to facilitate and support 'the CRN process' as effectively as possible."

Listen to an audio interview with Warren Mackensen and Marie Swift as they discuss compliance, security and productivity issues for financial advisors and broker/dealers today.

About ProTracker Software, Inc.

ProTracker Software, Inc., was founded in 1997 by financial advisor Warren Mackensen, CFP®, to solve the information overload experienced by financial advisors serving multiple clients. Hailed by users as a pioneer in solving the financial planning database challenge, its ProTracker Advantageâ software continued to evolve to meet users' changing needs. Officially trademarked in January 2006, ProTracker Advantage now has integrations with a range of financial planning back-office solutions including document management, portfolio management and accounting software. While ProTracker Advantage, the desktop solution, continues to serve as the backbone for many financial advisory firms, demand for ProTracker Cloud will likely be high due to mobile connectivity and regulatory compliance needs. For more information, visit


Media Contact: Leslie Swid, Impact Communications, 913-649-5009,

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SOURCE ProTracker Software