Digital media adapter is used for receiving and viewing the video content. Digital media adapters are small set top boxes or dongles that possess in built Wi-Fi network used for connecting to wireless network and HDMI port used for connecting to a television. Digital media adapter consists of operating system, numerous apps and processors in order assist streaming services. Depending on the type of digital media adapter used for streaming purposes it provides viewer with various multimedia apps, which sometimes exceeds those offered by smart television (TV) in terms of quality.
Digital Media Adapter Market Segmentation
Digital media adapter market is segmented on the basis of region and type. Digital Media adapter market is segmented into various types such as Apple TV, Google’s Chromecast, Roku, Fire TV, Vizio’s CoStar streaming STB, Netgear’s NeoTV STB. In digital media adapter market Apple TV contributes the maximum market share followed by Roku. Demand for Apple TV, Roku and other devices is promoted by the services provided by them including Hulu Plus and Netflix. On the basis of region digital media adapter market is segmented into North America, Asia Pacific, Western Europe, Eastern Europe, Middle East and Africa. Approximately all streaming digital media adapter shipments occur in North America. However, there is significant growth in digital media adapter market in other regions such as Asia Pacific and Western Europe
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Digital Media Adapter Market: Region-wise Outlook
Digital media market is expected to exhibit robust growth in North America due to the presence of high affluent class people and rising consumer awareness regarding the usage of electronic devices .In North America, U.S. is the most dominating market, followed by other European countries. There is increasing demand of digital media adapter owing to the rising number of individuals interested to explore new media
Digital Media Adapter Market: Drivers
Major factors such as increasing need of broadband speed and increasing number of consumers that seek digital photos with added features are expected to fuel the growth of digital media adapter market during the forecast period. Other factors that further fuel the digital media adapter market includes increasing need to transfer media files in different devices, rising disposable income of the population coupled with growing urban population. This supports the demand for increased usage of digital media adapter among consumers. However, high price associated with digital media adapter and relatively difficult to operate are the factors that hinder the growth of digital media adapter market. An increasing trend in digital media adapter development is to shrink the size of adapters in order to remove the clutter around the set, and also to provide streaming services to various TVs mounted in various locations. As connecting a lot of wires is a problem, like an audio/visual A/V cabinet or wall mount.
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Digital Media Adapter Market: Key Players
Key players operating in the media adapter market include Apple Inc., Western Digital Corp., Roku Inc., Cisco Systems Inc., Samsung Electronics Co.Ltd, Google Inc., Microsoft Corp., Archos Inc. and ZyXEL Communications Corp. Various companies are investing heavily in research and development to launch new category of products. For instance, in 2014 Amazon Inc. launched new category of digital media adapter named set-top box (STB).