According to the research report, the mobile application security market exhibits a consolidated competitive landscape with a small number of players, including VMware, Avast Software, Symantec, McAfee, AVG Technology, Trend Micro, and Kaspersky, holding the majority share in this market. Some of the other prominent vendors operating in this market are HP, IBM, Veracode, WhiteHat Security, Checkmarx, Rapid7, Cigital, Appthority, Pradeo, and Arxan Technologies.
The study analyzes these companies on the basis of the range of revenue they generate in order to determine their individual shares in the global mobile application market. The categories in which these players have been classified are companies generating revenue less than US$500 mn, companies in the range of US$500 mn to US$1.0 bn, and companies generating more than US$1.0 bn.
The research report analyzes the crucial strategies adopted by these market players and the influence of the prevalent market trends on them at length to provide an in-depth vendor comparison analysis. It further studies and compares the performance of these vendors on the basis of their company size, product portfolio, financial overview, key strategies, recent developments, and future prospects.
The strengths and weaknesses of these market players have been determined in this study using SWOT analysis. The opportunities and threats these companies are facing have also been identified with the help of this analysis. Based on the results obtained, the research study presents information in a chapter-wise format, interspersed with relevant statistics, infographics, and graphs.
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The marketing and advertising strategies adopted by an enterprises plays the most important role in determining its success. Therefore, the report provides a descriptive analysis of the most successful marketing and advertising strategies adopted by the major participants operating in the worldwide market for mobile application security. The impact of these strategies on the total revenue generated by the enterprise has also been mentioned in the report.
The research study aims at presenting a clear picture of the vendor landscape prevailing in the worldwide market for mobile application security. It also attempts to assist the players and consultants operating in this market in identifying appropriate strategies to strengthen their position in the overall market.
North America, Asia Pacific, Europe, and the Rest of the World have been identified as the key regional markets for mobile application security in this report.