According to a new market report published by Transparency Market Research “Mobile Virtual Network Operator (MVNO) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023,” the global MVNO market is expected to reach a value of US$ 75.25 Bn by 2023. The market is estimated to expand at a CAGR of 7.4% during the forecast period from 2015 to 2023.
Additional unused bandwidth offered by mobile network operators (MNOs) to reap further revenue benefits from MVNOs, is one of the major factors driving the MVNO market. Further, as the MVNOs use existing infrastructure of MNOs, it becomes comparatively easy to enter the telecom industry and focus on niche target markets. MVNOs also enable MNOs to increase their customer base via MVNOs. Moreover, telecom regulators in mature markets such as Europe and North America have focused on increasing competition in the sector to regulate price offerings and promote innovation.
The introduction of 4G services in the market is expected to further benefit the MVNOs with better speed, and value add services (VAS). In 2014, Europe held the major market share in terms of revenue generated by MVNO globally, followed by North America. However, Latin America and Asia Pacific are forecast to grow at a faster rate as compared to these mature markets.
Among the MVNO operational models, full-MVMO held the largest market share of approximately 61% in 2014, with the increasing need for value added services (VAS) in MVNO. Full MVNOs have the access to content and service applications essential to provide VAS. Furthermore, due to the intense competition in the MVNO market, Full MVNO operational model is gaining more popularity, so as to offer differentiated services to customers and reap benefits with higher margins as compared to a reseller MVNO or service operator MVNO. In terms of MVNO types, discount, telecom, and migrant accounted for major share of revenue in 2014. However, M2M is expected to grow at the fastest rate with the rise in Internet of Things (IoT).
With the increase in number of travelers and migrants, the consumer market is inclined toward discounts and low international call rates offered by MVNOs to ethnic groups in mature markets such as Europe and North America. Within the prepaid and postpaid services, prepaid customers account for the major market in MVNO services. Postpaid services are expected to observe gradual growth in the coming years with the high demand for data services and growth of the M2M segment.
Some of the key players operating in the MVNO market include AT&T Inc., Lycamobile Group, Sprint Corporation, T-Mobile AG, Verizon Communication Inc., CITIC Telecom International Holdings Ltd., Telefonica S.A., TracFone Wireless Inc., Truphone Ltd., and Virgin Mobile.