ANNOUNCEMENT: Stage-Setting Keynotes from Three Marketing Analytics Leaders at MAC 2016

Step into the forefront of data-driven marketing at MAC 2016 (

Keynote Speakers Announced:

Stage-setting keynotes from three marketing analytics leaders:

• Professor Ramesh Rajagopalan, Director, Business Analytics, UT Austin’s McCombs School of Business opens the conference with his presentation “Marketing Analytics: The 21st Century Landscape.”
• Niloy Sanyal, CMO, Power & Water and Software divisions, GE guides us through the art of “Asking the Right Questions to Drive Business Value.”
• Rick Davis, VP, Business Intelligence, Kellogg’s leads us into chapter three as he brings analytics to life and illustrates “The Art of the Possible.”

Step into MAC 2016 ( and find yourself at the forefront of data-driven marketing. Visit for event and registration information.

We look forward to seeing you this June 23-24 at the JW Marriott in Austin,

About the Direct Marketing Association (DMA)
The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.

About Momentum
Momentum believes in committing our people, capital and ideas to developing, growing and innovating sustainable event experiences across multiple audiences and industries. We are proud to work with thousands of leading companies, media outlets, trade associations and academic institutions including the Wharton School of the University of Pennsylvania. For more information, visit us online at

Mike Uehlein, 202-861-2441 or
Julia Guarini, 609-315-9120 or