SK Telecom Participates in Mobile World Congress 2016

- The company will showcase a wide variety of innovative technologies and services under the theme of 'Dive into the Platform' to share with the world how it is transforming into a platform company

BARCELONA, Spain, Feb. 21, 2016 /PRNewswire/ -- SK Telecom (NYSE: SKM) announced its participation in the 2016 GSMA Mobile World Congress to be held from February 22 to 25, at Fira Gran Via, Barcelona, Spain.

Photo - http://photos.prnewswire.com/prnh/20160220/335507

Reflecting its strong determination of transforming itself as a platform company based on its unrivalled competitiveness in telecommunications, SK Telecom has set this year's theme as "Dive into the Platform," and will be showcasing a wide variety of innovative technologies and services in the areas of Life Enhancement Platform, Media Platform and IoT Platform, along with industry-leading 5G enabling technologies.

Life Enhancement Platform

SK Telecom is promoting the development of its Life Enhancement Platform to add innovative value to all areas of people's daily lives. The company will introduce products and services, including wearable kids phone 'T Kids Phone,' pet care services namely 'T Pet,' 'Petfit,' 'BallReady,' and 'Friendsbot,' integrated call platform 'T Phone,' and laser pico projector 'UO Smart Beam Laser 2'.  

In particular, SK Telecom will unveil the prototype of Smart Beam Laser 2 for the first time at MWC 2016. Applied with advanced laser light source technology, the device provides a brightness of 200 ANSI Lumens, two times brighter than its predecessor and powerful enough to be used both indoors and outdoors. Also, other units like high-quality speaker and external battery can be simply added to the device like blocks.

The company will also display T Phone, and open key APIs/technologies of the platform to enable global mobile carriers and platform companies to create a wide variety of new value-added services based on T Phone.

Media Platform

SK Telecom will showcase a number of solutions that can be applied to many areas of the media from amateur individual broadcasting to professional broadcasting stations.

For instance, '8K UHD Super Encoder,' developed for professional broadcasting facilities, is capable of compressing ultra-high definition video (four times clearer than 4K UHD) within a much shorter period of time and seamlessly transmitting it to IPTV or smartphones. SK Telecom expects the solution to become a core technology for reducing network overload in the near future when 8K UHD TV and UHD mobile devices become available in the market.

Introduced for the first time at this year's MWC, 'Mobile Social Broadcasting Platform' supports live broadcast of UHD video over LTE network. It perfectly supports communication between a producer and a viewer by reducing latency to less than seconds, and provides a feature that allows the producer to deliver advertisement, multimedia content and messages during programs. The company plans to apply it to diverse video platforms within this year.

'Cloud Streaming' is a solution that uses virtualization technologies to allow even legacy/low-end set top boxes to offer advanced user interfaces and services. The solution is drawing interest from Europe and Latin America where the spread of IPTV is taking place at a sluggish pace due to initial investment costs in set top boxes.

IoT Platform

SK Telecom is setting a milestone in the IoT era by exhibiting an end-to-end IoT ecosystem encompassing IoT platform, network and solution.

At MWC 2016, SK Telecom will showcase ThingPlug, an open IoT platform based on international standards. Launched in June, 2015, ThingPlug offers a one-stop development environment as well as diverse application-enabling features for developers.

To date, SK Telecom has developed diverse IoT networks such as Narrow-Band IoT (NB-IoT), which utilizes the existing LTE network, and Low Power Wide Area (LPWA), an exclusive network for IoT. The company will demonstrate a bicycle monitoring service that operates over the LPWA network. As opposed to the existing bicycle monitoring services that use IoT devices attached with 3G modules, thus resulting in high line cost and battery power issues, SK Telecom's service that works over the LPWA network effectively prevents bicycle theft by enabling low-power tracking of bicycle locations. At present, public institutions in Korea that operate a large number of bicycles are showing great interest in this service.

Moreover, SK Telecom will introduce its name IoT services/solutions such as Smart Home and connected car service 'T2C (Tablet to Car)', co-developed with Renault Samsung Motors. The company, which has already launched 25 different Smart Home-compatible home appliances in Korea, will introduce devices optimized for Europe and North America - including wallpad, robot vacuum cleaner, humidifier and air purifier - to promote export of these products.

SK Telecom will introduce its tablet navigator T2C. It serves as a personal tablet when removed from the holder and works as a smart infotainment system when connected to the car. Using LTE connectivity, T2C offers not only navigation service, but also music and vehicle management/inspection services to enhance driving experience. The company plans to evolve T2C into a device that creates an office environment within a vehicle and supports communication with other vehicles.

5G Enabling Technologies

At MWC 2016, SK Telecom and Nokia will demonstrate 20 Gpbs transmission speed over the air – which meets the performance requirement of 5G set by the International Telecommunication Union (ITU) - for the first time in the world. Following its display of a disaster-response robot last year, SK Telecom will showcase diverse use cases over the 5G network.

Also, SK Telecom will demonstrate a 3D hologram image to realize realistic communications, which will become widespread in the 5G era. The company will also unveil the first 5G device prototype that will support communication between vehicles, the core enabler of autonomous vehicles. Moreover, it will demonstrate Virtual Reality (VR) games, which involve transmission of massive amount data – over its 5G network.

SK Telecom plans to lead the upcoming 5G era by working closely with diverse partners across the globe and suggesting how the 5G network will be used as the enabling infrastructure of all future technologies.

- Attachment 1: List of Exhibition Items at MWC 2016

Next Generation Network

5G

SK Telecom displays its technological capability in the end-to-end 5G system by demonstrating 20 Gbps transmission speed over the air - which meets the performance requirement set by ITU - with Nokia; Network Slicing technology with Ericsson; and 5G device prototypes co-developed with Intel.

Customized Network

Service :

T OVEN & 

T PLATE

T OVEN is the world's first carrier-grade NFV orchestrator that manages heterogeneous virtualized network resources/functions to realize a software-based network on demand. Based on this, T PLATE delivers an optimal customer experience by tailoring the network according to the customer's preference, time of use, location and situation. Based on virtualization technologies (SDN/NFV), T OVEN and T PLATE enable prompt provision of a customized logical network that meets customer's needs – i.e. specialized functions, differentiated QoS and security levels – in a cost-efficient manner.

3DV

(3D Visualization and Management Platform)

3D Visualization and Management Platform is the world's first commercial network visualization and management system based on 3D game engine technology. The platform visualizes complicated network information in real-time and in an intuitive and interactive way, tackling network failure and security threats with a single click, enabling stable, simple and efficient network management.

Lifestyle Enhancement Platform

T Phone 2.0

T Phone 2.0 is an innovative call platform that provides users with a rich communication experience by combining data services to the traditional dialer. Besides call-related features like 'Advanced Phone Directory Search' and 'Pre-Call Caller ID,' it also allows users to share documents, photos and web links, and even draw together during a voice call session. Moreover, by opening the APIs to third-party apps, it now offers a wide variety of new contents to users.

T Kids Phone

T Kids Phone is a wearable phone for kids designed to keep them safe and secure at all times. Along with basic communication features, the cute-looking device provides location-tracking service, diverse safety features and other useful content for children.

Smart Pet Products

SK Telecom introduces a full lineup of multi-functional IT-based pet devices, including Friendsbot, an automatic smart pet ball which rolls and plays with dogs; BallReady, a smart pet feeder which automatically dispenses food when the pet fetches a projected ball thus encouraging exercise; T Pet, a location tracker; and Petfit, a Bluetooth-enabled fitness tracker for pets. These devices can be connected to owners via a smartphone apps

UO Smart Beam Laser 2

Applied with advanced laser light source technology, UO Smart Beam Laser 2 provides a brightness of 200 ANSI Lumens, which is two times brighter than its predecessor and powerful enough to be used both indoors and outdoors. The projector can be connected wirelessly to an array of smart devices including smartphones, laptops and tablet computers. Also, other units like high-quality speaker and external battery can be simply added to the device like blocks.

Media Platform

8K UHD Super Encoder

8K UHD Super Encoder is a technology that compresses 8K UHD (resolution of 7680X4320 pixels, four times clearer than 4K UHD) content and seamlessly delivers the content from the server to IPTV or smartphones. It will become a core technology that reduces network overload in the near future when 8K UHD TV and UHD mobile devices become available in the market.

Cloud Streaming

Cloud Streaming is a solution that uses virtualization technologies to provide the latest User Interface (UI) to television even through legacy/low-end set-top box. With the solution, UI is processed at the cloud, allowing only the results to be shown on the viewer's television, unlike the conventional way where the whole process relies on the performance of CPU and RAM of the set-top box..

Mobile Social Broadcasting Platform

Mobile Social Broadcasting Platform is an optimized platform for one-person broadcasting, which involves 1)taking a video with a smartphone; 2)live streaming the video through an app or Multi-Channel Networks; and 3)chatting or sharing multimedia content with viewers. Through the application of high-speed mobile streaming technology, the platform dramatically reduces latency to less than three seconds even for extremely large video.

IoT Platform

ThingPlug

ThingPlug is an open IoT platform based on oneM2M standards. It offers a one-stop development environment as well as diverse application-enabling features for developers. With ThingPlug, an IoT service can be created right away as long as there is a good idea as it provides everything from software for device to diverse API and cloud-server platform that offers web-based service.

IoT-Dedicated Networks :

LPWA and NB-IoT Networks

SK Telecom has developed diverse IoT networks such as Narrow-Band IoT (NB-IoT), which utilizes the existing LTE network, and Low Power Wide Area (LPWA), an exclusive network for IoT. It will demonstrate a bicycle monitoring service that operates over the LPWA network. SK Telecom's service that works over the LPWA network effectively prevents bicycle theft by enabling low-power tracking of bicycle locations.

Smart Home

Commercially launched in May 2015, Smart Home is an intelligent platform that creates an ideal home environment for users. By opening up its home-grown platform, SK Telecom has collaborated with over 30 companies, including Samsung Electronics and LG Electronics, and launched over 25 different Smart Home-compatible home appliances including humidifier, boiler, air conditioner, switch, air purifier and door lock. The company plans to introduce at least 70 smart home-compatible products within the end of this year.

Tablet Navigation (T2C)

By partnering with Renault Samsung Motors, SK Telecom developed T2C(Tablet to Car), a detachable tablet navigation. It serves as a personal tablet when removed from the holder and works as a smart infotainment system when connected to the car. Using LTE connectivity, T2C provides not only car navigation functions such as a remote control switch, rear view camera, radio and Bluetooth but also a navigation app and music streaming/movie player functions.

                                                                                                         

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670), established in 1984, is Korea's largest telecommunications company with more than 26 million mobile subscribers, accounting for around 50% of the market. The company reached KRW 17.137 trillion in revenue in 2015. As the world's first company to commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, SK Telecom launched the nation's first LTE service in July 2011. SK Telecom also became the world's first mobile carrier to commercialize 150Mbps LTE-Advanced in June 2013 and 225Mbps LTE-Advanced in June 2014 through Carrier Aggregation(CA). In line with its efforts to swiftly move towards the next-generation mobile network system, or 5G, it successfully commercialized 300Mbps tri-band LTE-A CA. As of the end of December 2015, the company has over 18.98 million LTE and LTE-Advanced subscribers. Based on its strength in network operations business, SK Telecom is seeking new growth engines through three innovative platforms namely Lifestyle Enhancement Platform, Advanced Media Platform and IoT Service Platform. For more information, please visit www.sktelecom.com or email to skt_press@sk.com.

Media Contact

Cindy Kang
SK Telecom Co. Ltd.
(822) 6100-3836
(8210) 9113-2344
psyche@sk.com

Raphael Rashid
Edelman Korea
(822) 2022 8228 
Raphael.Rashid@edelman.com

 

SOURCE SK Telecom

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