Anam opens new SE Asia hub and secures Tan Sri Razali investment

  • Posted by Fran Cator
  • February 16, 2016 10:50 AM GMT

Dublin, Ireland and Kuala Lumpur, Malaysia, 16 February, 2016 – Anam Technologies Limited ( has secured a multimillion dollar investment from Malaysian businessman, Tan Sri Mohd Razali Abdul Rahman to assist the company’s expansion in the region. Anam recently established a representative office in Kuala Lumpur to further build out Sales & Managed Services presence in the region as well as enhanced support to existing customers in Asia.

The global A2P SMS market is forecast to grow beyond $70bn by 2020 and the Asia Pacific A2P SMS market is the largest with a current market share of 42.2%; it is expected that APAC will continue on this growth trajectory and widen its lead over the other regions. It is estimated that up to 66% of A2P traffic goes unbilled by MNO’s, reaching subscribers over what are known as Grey routes. Anam has become the leading authority on A2P SMS working with mobile operators to leverage this revenue growth opportunity. The company provides a blend of A2P technical & business services with optimized firewall technology.

Tan Sri Razali is the Executive Chairman of the Peremba Group of Companies and has a track record of success with a number of companies in the region; his investment in Anam is an endorsement of his belief in the company’s strengths and its offering to the Mobile Operator community in ASEAN. Tan Sri Razali is joined on the board of Anam Asia Sdn Bhd by Mr Brendan Lyons, who has 25 years of experience of the Middle East and Asia, having served as Ireland’s Ambassador in Riyadh, Kuala Lumpur, Singapore and Hanoi.

Commenting on the investment and the opening of the new Asia base, Anam’s Chairman Darragh Kelly said “the potential for Anam in Asia is tremendous and the new regional office in Kuala Lumpur demonstrates our commitment to servicing secured contracts and facilitating future growth. SPAM and unbilled A2P revenue is a huge problem, but equally, a huge opportunity for Mobile Network Operators in Asia. From experience, Anam estimates that Asia’s Mobile Network Operators are missing out on income of up to US$1 per subscriber per year in unbilled revenue. Consider an Operator who counts its customers in the tens of millions and the revenue quickly adds up”.

Tan Sri Razali’s investment in Anam is his second involvement in an Irish company. In 1994 he acquired the engineering and construction firm, MF Kent Ltd. Re-branded KENTZ, the company expanded to become a global operation with 15,500 employees operating in 36 countries and was acquired for Can$2.1 billion in 2014.