Parks Associates: 43% of U.S. broadband households intend to purchase a smart home device in the next year

  • Posted by Julia Homier
  • December 3, 2015 4:22 PM GMT
Parks Associates and Cirrent to host special session on smart home device adoption at CONNECTIONS™ Summit at CES

Dallas, Texas, December 3, 2015 – New research from Parks Associates shows ownership of smart home products increased by over 50% in the last year, with even stronger growth expected as 43% of U.S. broadband households plan to purchase a smart home device in the next 12 months. Parks Associates and industry executives from Affinegy, Cirrent, ecobee, ULE Alliance, and Wi-Fi Alliance will examine the factors driving adoption of smart home solutions during the session “Ease of Use, Interoperability, and Mass-Market Adoption,” 2:30 p.m. on January 6, 2016 at CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer.

“Connectivity opens the door to new, highly differentiated products and services, but interoperability remains a challenge,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Connecting products to networks and other products is essential, yet a secure, plug-and-play experience is still uncommon in the smart home. Network standards, application standards, and APIs are all part of the solution.”

Parks Associates will host the tenth-annual CONNECTIONS™ Summit at CES® 2016 on January 6-7 in Las Vegas, Nevada. The session “Ease of Use, Interoperability, and Mass-Market Adoption,” sponsored by Cirrent, analyzes factors impacting adoption of connected products, the importance of interoperability, and the new ways companies are addressing ease of use to create a seamless experience for consumers.

Kerber will moderate the session at 2:30 p.m. on January 6, with the following speakers:

  • Avi Barel, Director, Business Development, ULE Alliance
  • Robert Conant, CEO, Cirrent
  • Edgar Figueroa, CEO, Wi-Fi Alliance
  • Art Lancaster, CTO, Affinegy
  • Stuart Lombard, President and CEO, ecobee

CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer will be held in the Venetian Hotel, Level 4, Room Marcello 4501. Sponsors of CONNECTIONS™ Summit include Cirrent, F-Secure, Affinegy, AirTies,, Carrier, Greenwave Systems, Icontrol Networks, MivaTek, NXP, PlumChoice, ROC-Connect,, ULE Alliance, Vivint, and WeatherBug Home.

Follow CONNECTIONS™ Summit on Twitter at @CONN_Summit and #CONNSummit16. During CES, visit Parks Associates at booth # 70,959 in the Sands. Registration for CES is at

Registered CES media can request a press pass for CONNECTIONS™ Summit at Contact Holly Sprague,, to meet with an analyst.


About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features two days of panel discussions on the smart home, Internet of Things (IoT), and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and innovative business models.

The 2016 CONNECTIONS™ Summit will take place January 6-7 during CES, which runs January 6-9 in Las Vegas. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™, contact or call 972-490-1113 or visit