Parks Associates Identifies Smart Home Device Purchase Plans of European Consumers at CONNECTIONS™ Europe

  • Posted by Julia Homier
  • November 11, 2015 9:36 AM GMT
Nearly one-third of Western European broadband households plan to purchase a smart home device in the next twelve months

Dallas, Texas, November 11, 2015 – Parks Associates announced new connected home research at CONNECTIONS™ Europe today that shows 5% of broadband households in the U.K., Germany, France, and Spain own a smart thermostat and nearly 11% plan to buy one in the next 12 months. Parks Associates’ Connected Consumers in Europe reports close to one-third of broadband households in these four countries plan to purchase a smart home product in the next 12 months, with intentions highest in Spain (37%) and lowest in the U.K. (24%).

The research firm is hosting the tenth-annual CONNECTIONS™ Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November in Amsterdam, with over 200 executives in attendance.

“CONNECTIONS™ Europe examines the realities of the IoT markets in Europe, including the impact of high-profile efforts by companies such as Nest, Netflix, and British Gas to drive consumer interest in and adoption of connected solutions,” said Stuart Sikes, President, Parks Associates. “We are starting to see the potential in Europe become reality as adoption of connected CE increases and consumer interest in the smart home expands.”

“Interoperability is a key challenge for all connected home players,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Consumers expect devices to work together, regardless of the original use case or purchase source. Multiple executives presenting at CONNECTIONS™ Europe analyzed strategies to ensure interoperability and discussed the solutions and new consortia recently formed to satisfy all players, including the consumer.”

CONNECTIONS™ Europe features keynotes from Icontrol Networks, Nest Labs, and Viacom International Media Networks. Event sponsors are Icontrol Networks, AirTies, Alcatel-Lucent, Essence, Prodea, ROC-Connect, Tyco, ULE Alliance, UXP Systems, Z-Wave, ZigBee Alliance, Ayla Networks, MivaTek, and Zipato.

Visit or contact, 972-490-1113 for more information on CONNECTIONS™ Europe. To schedule a meeting with an analyst, contact Holly Sprague at, 720.987.6614.


CONNECTIONS™ Europe is the leading annual executive conference on the connected home and IoT ecosystems. The two-day event features consumer research and high-level analysis on connected devices and services, new and innovative business strategies and partnerships, and critical challenges in driving consumer adoption of entertainment, smart home, and IoT solutions.