DUBLIN, Oct. 20, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/hhd4r6/mobile_lbs_market) has announced the addition of the "Mobile LBS Market in Southeast Asia 2015-2019" report to their offering.
The mobile LBS market in Southeast Asia market to grow at a CAGR of 62.12% over the period 2014-2019.
The report includes the present scenario and the growth prospects of the mobile LBS market in Southeast Asia for the period 2015-2019. The market can be segmented by application into the following: location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others. The report includes a discussion of the key vendors operating in this market.
The use of analytics to increase consumer engagement. Companies such as AdNear are using big data analytics to obtain consumer insights. The information gathered is used to profile the consumer on the basis of search history, page visits, and social networking habits. This information is used for focused marketing and targeting new customers and specific customers.
According to the report, the market is witnessing a surge in the sales of smartphones with it constituting 55% of the total handset market. There is also increased adoption of location-enabled applications and mobile-focused media. The improved functionality and processing capabilities of smartphones and tablets have made them more than just communication devices
Further, the report states that the mobile LBS market is affected by the major challenge of data privacy. The network providers own and control the data about the subscriber's location. The presence of a legal framework to safeguard the users' privacy does not eliminate the concerns of the users, with the network providers being privy to such information.
Other Prominent Vendors
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SOURCE Research and Markets