“Information updates, payment notifications, password resets – these are various examples of putting the high potential of A2P messaging to use in Poland”, Gerald Tauchner, DIMOCO President & CEO, offers insights into the new DIMOCO publication. “Our forecasts indicate that the contribution of A2P will increase over the next five years. One quarter of all SMS messages will either originate from or terminate at an application server by end of 2018,” says Karl Whitfield, Portio Research Commercial Director.
DIMOCO releases messaging market special
The international mobile messaging provider http://www.dimoco.eu publishes another market special. Together with the leading market research companies, Juniper Research and Portio Research, this time DIMOCO has analyzed trends on the Polish A2P SMS market.
Currently, Poland counts a mobile subscriber base of 57.76 million, with a mobile penetration rate of 140.3% and a smartphone vs. feature phone ratio of 27.2% vs. 72.8%. (Juniper Research) According to Portio Research, Poland is a focus market, showing a high share and high growth rate. “The Polish market continues to be a first-class choice for A2P aggregators. The share of A2P SMS traffic is above the worldwide average,” explains Karl Whitfield. 16.8bn SMS were sent in Poland in 2013. The worldwide Enterprise Messaging traffic will continuously grow from 1,436 billion to 1,762 billion in 2018. (Portio Research)
Key drivers for companies using A2P messages
Reach, quality, delivery time, support and professional service are the key drivers for A2P SMS messaging. With over 15 years of experience, DIMOCO ensures companies to profit from key advantages: a single API (for easy integration), MNP support (to reach mobile subscribers with ported numbers), and a delivery report service.
DIMOCO http://www.dimoco.eu is a leading mobile messaging and carrier billing company servicing companies by handling their SMS transactions worldwide as well as billing their goods & services via the mobile network operator’s bill in Europe. Currently, 1 billion consumers can be reached via DIMOCO Carrier Billing. All DIMOCO publications are publically accessible and can be downloaded for free: http://www.dimoco.eu/publications.html
The DIMOCO mobile messaging market special Poland can be downloaded here: http://dimoco.at/fileadmin/user_upload/Publikationen/Mobile%20Messaging/151020_Poland_Poster.pdf
Sent SMS in Poland: http://dimoco.at/fileadmin/user_upload/Presse/2015/SMS_sent_Poland.jpg
Margit Anglmaier; DIMOCO Europe GmbH
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