NORDIC MARKETS BEGIN TO ACHIEVE MUSCLE IN EUROPEAN LOCATION COMPETITION

  • Posted by Marta Lorenzo
  • September 30, 2015 12:17 PM BST
  • 447 views

The northern periphery markets finally count in data centre map making. According to research completed by BroadGroup, Nordic markets (Iceland, Norway, Sweden, Denmark and Finland) will represent 9.52% of the total m2 space across 18 western European markets by the end of this year as well as a host of very significant power contracts.

 

A share of just under ten percent is small but still hard to ignore. However by 2017, the impact of current known investment plans will augment this status further potentially doubling space size and add exponentially to power requirements. Of course the impact of the scale of the Apple 166k m2 data centre investment in Viborg, Denmark markedly impacts these forecasts.

 

However it remains to be seen what other new eco-systems might spring up in response to these heavy investments, as they have done so already in Luleå in Sweden, and what other projects might emerge in an increasingly competitive location race, even among the 5 countries themselves.

 

Connectivity will be important in these developments and needs expanding as more pipes are laid to carry the surge in data between new content hubs and the rest of the world. Sweden is currently the best connected but changes are in play. Verne Global in Iceland is working with Level 3 to provide connectivity to 40 countries; state-owned Cinia in Finland is building a 685-mile cable connecting into Germany for the safe storage of business and personal data. 384 dark fibre pairs run across the Øresund bridge connecting Denmark and Sweden with northern Europe.

 

 Datacloud Nordic

 

Source: Øresundsbron

 

 

Power is still a major driver in the Nordic decision making process and enables owners to be both innovative – a great example being the Google wind power deal for its facility in Hamina, Finland – as well as highly cost effective and compliant with corporate social responsibility statements. Denmark currently runs an annual surplus of wind power.

 

Elsewhere in Europe, a one-on-one contest would place Ireland as a location very prominently with a string of data centre announcements, and although a lesser number of projects, Groningen, in the Netherlands which won a €600m Google 120MW data centre project last year. 

 

Indeed, many now consider Dublin a Tier 1 city. Although the lion’s share of investment places the four traditional Tier 1 cities London, Amsterdam, Frankfurt and Paris ahead of all others, data centre location competition will undoubtedly continue to reveal that Europe still offers a wealth of choice. 

 

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To understand the Nordic markets in depth, meet most of the main players in the market, power companies and government agency representatives join Datacloud Nordic which takes place in Oslo October 15th. Enterprise end users who manage IT infrastructure can join with complimentary tickets.

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