PENANG, Malaysia, Sept. 12, 2013 /PRNewswire/ -- Cloud Media partners with U Media Group and PPTV to provide UTV, a premium Chinese TV and movie service for North America. Leveraging PPTV's new ATN OTT service based on Microsoft's Windows Azure cloud service, UTV brings live and video-on-demand programming to monthly subscribers in the United States and Canada. The partnership between the three companies marks the first launch of an OTT solution utilizing Windows Azure.
UTV offers subscribers access to Asia's most well-known movies and TV series. There are over 70 live channels including Hunan TV, Jiangsu TV, Guangdong TV, and Dragon TV. Watch the latest content via the live channels or past programming with the convenient on demand library. The lineup includes hundreds of popular programs and a variety of genres ranging from motorsports to martial arts, from life style to food and travel. UTV's wealth of VOD and subscription programming is unmatched in terms of quality content for an exceptional price.
"Cloud Media has successfully built a low cost settop box alternative utilizing their advanced over-the-top technology and we are excited about this partnership," said UMG owner Alex Jiang. "By utilizing Cloud Media's proven STB technology and PPTV ATN platform, alongside UMG's extensive library of films and TV series, our goal is to make UTV the most content rich and appealing IPTV subscription service in the market today for Hong Kong and mainland China media."
PPTV's ATN service creates an innovative user experience designed to deliver live and VOD content to a global audience. The ATN service adopts Microsoft's Windows Azure as the core infrastructure. PPTV's ATN service innovates the business model, creating an ecosystem for content providers and service operators with revenue sharing. PPTV's ATN service is also the first to deliver a complete cloud-based service for video on Azure.
"The collaboration among PPTV, UTV and Cloud Media became a local showcase for an OTT subscription service," said Jingyu Qiu, general manager of PPTV. "ATN will help the OTT industry realize new business models overseas; integrate resources for content, services and technologies; and provide partners a method to launch an OTT service in a very short time with low capital expenditures."
UTV joins the Cloud Media Apps Market available on all Cloud Media settop boxes including their latest FreeOTT player. The FreeOTT is designed for content partners and ISPs that are looking for ready-to-deploy hardware and software solutions that bring online content to the consumer's home. As the name implies, the FreeOTT is given to end users without charge, saving them the cost of purchasing expensive equipment to enjoy their new content subscription. Available as a complete turnkey solution or a customizable white label product, Cloud Media can deliver an OTT device suitable for any company's needs.
"It's been a pleasure to work with U Media and PPTV to bring Chinese content to North American viewers," said Scott Walters, Project Manager at Cloud Media. "Our goal is to provide a simple and complete solution to companies, making it easy for end users to enjoy content that would otherwise be expensive or unavailable to watch through traditional methods. By providing UTV through our apps market, UTV customers have access to dozens of additional popular online content services, while our existing customer base gains access to an excellent lineup of Chinese programming."
About Cloud Media Sdn. Bhd.
Cloud Media and their award-winning Popcorn Hour and FreeOTT brands set the bar for networked digital entertainment devices. Expanding into the rapidly growing market of online media streaming, they offer an affordable OTT solution with their apps market. The Cloud Media Apps Market has 100+ apps and is available on hundreds of thousands of devices worldwide. Cloud Media and their continually expanding network of content providers offer exceptional value for ISPs and operators looking for a low cost or subsidy-based delivery platform. With offices in the U.S., China, Malaysia, Hong Kong, and Germany they understand and cater to a global audience. For more information, please visit www.CloudMedia.com.
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