LOS ANGELES, Sept. 12, 2013 /PRNewswire/ -- The NSA's PRISM program created quite a stir when its existence was leaked to the public a few months back. Even enterprises who are protected with higher security for the data they deal with, like IDrive Inc., an offsite, online backup provider, witnessed public tension grow as people became increasingly more suspicious of the security and privacy on the apps and services they were using.
Users pushed for heightened security, privacy, and anonymity and, in response, companies started researching ways to make their products safer, more secure, and spy-proof. The result has been the sudden surge of security related apps including self-destructing text messaging, email and social media apps, and telecommunication services. Raghu Kulkarni, CEO of IDrive Inc., said, "One of the areas where this NSA-proof security is absolutely essential is cloud storage and online backup." Cloud-based companies have access to a large amount of user data, which can include confidential and sensitive information. Kulkarni adds that, "Any company or service is only as secure as the privacy policies created by the government that regulates the company."
Now, nearly every major cloud storage provider encrypts data with standard encryption techniques, like 256-bit AES encryption. But the key with which encrypted data is accessed, is still generated by the company's software; meaning the company still has access to the data. IDrive offers an NSA-proof private key encryption technique that allows users to personally set an encryption key. IDrive does not store the private key anywhere on its servers. This means that no one (not even IDrive employees) has access to the data, aside from the user. Even if the NSA subpoenas for the release of information, until the user gives out the key, there is no way to access the data.
Kulkarni commented, "Providing end-to-end encryption is crucial under these circumstances." Since data is encrypted on the PC and Mac clients before transmission, there is no way to snoop or access data throughout the transit. IDrive extends the private key encryption functionality to all its apps, including mobile clients (Android, iOS, Windows), desktop operating systems (Mac, Windows) as well as the web app. This feature makes IDrive a complete NSA-proof cloud storage and online backup provider.
IDrive's option for users to set their own private encryption key has two major advantages: 1) Neither the company nor the government has access to the data. 2) Greater trust is generated between company and client because the user has complete control of their account key during the encryption process.
IDrive Inc. is a privately held company specializing in cloud storage, online backup, file sharing, remote access, compliance, sync and related technologies. Core services include IDrive®, IDriveSync, IBackup®, RemotePC™ and EVS for developers. The company's services help over 2 million customers back up over 45 Petabytes of data.
SOURCE IDrive Inc.