Purple WiFi lands in Kansas, at the United Wireless Arena

  • Posted by Real Wire
  • August 6, 2015 1:29 PM BST

August 6, 2015: Purple WiFi, the cloud-based Social WiFi software company, today announced it is being deployed at the United Wireless Arena and Conference Center.

Located in Dodge City, Kansas, the arena is a state of the art multi-purpose facility, successfully hosting hundreds of events since it first opened in 2011. An elite entertainment destination, the United Wireless Arena is the venue of choice for concerts, sporting events, family events, motorsports, trade shows, rodeos and community activities.

The wireless deployment at the arena is still underway with United Wireless Communications, but there are already big plans in place for the Purple WiFi solution.

Nancy Mooradian, Director of Marketing and Sales at the United Wireless Arena, said: “The objective to using Purple WiFi is twofold. Firstly, we want provide an even better experience to our consumers by offering free internet inside of our venue and encourage engagement with the arena through social media.

“The second part to this would be the analytics. The Purple WiFi dashboard will be a tool that will help provide us with demographics on those who enter our facility. We would gain demographic information ranging from zip code to gender of a consumer and that information for us is invaluable when promoting both our facility and our events.

We look forward to completing the roll out of the solution at the United Wireless Arena and continuing to build our relationship with this popular historical venue.

Gavin Wheeldon, CEO, Purple WiFi, comments: “Our partnership with the United Wireless Arena and United Wireless Communications is a great example of Purple WiFi's expansion not just internationally, but also in the large public venues sector. Stadium WiFi is in huge demand at the moment as fans expect more from the live event experience. We are confident that the solution will generate tangible ROI for the arena and help encourage fans to return time and time again."

The Purple WiFi offering focuses on engaging, understanding and delivering value by allowing users to gain free access to a public WiFi network through their existing social media accounts or a short form. The user gets access to family friendly WiFi while the benefit to the business hosting the service (such as a restaurant, hotel, retailer, museum, sports stadium or shopping mall) is valuable analytic insights into the profiles and movements of their customers and a sophisticated built-in marketing platform.

Thousands of venues globally have been secured and deep technology partnerships established, most notably with Cisco, Cisco Meraki and Verizon but also many others.