Dallas, Texas, May 7, 2015 – Parks Associates today announced Verizon Vice President Farooq Muzaffar will discuss the critical role of mobile technology in driving consumer adoption of smart home and connected entertainment solutions during the opening keynote at CONNECTIONS™, May 19 at 10:45 a.m. The research firm shows that smartphone adoption has reached 78% of U.S. broadband households, exceeding desktop adoption and underscoring the dramatic shift to mobile devices that has occurred over the last five years.
The 19th-annual CONNECTIONS™: The Premier Connected Home Conference, May 19-21 in San Francisco, will bring together over 500 industry leaders to address the connected consumer ecosystem and the Internet of Things, including connected entertainment and smart home products and services.
“Smartphone adoption increased from 36% to 78% the last few years, and desktop adoption declined from 90% to 69%,” said John Barrett, Director, Consumer Analytics, Parks Associates. “The transition from fixed to mobile devices is entering a new phase, where mobile devices are becoming the main consumer interface for the connected home, and at CONNECTIONS™, we will address the impact of mobility on the connected consumer.”
Mr. Muzaffar, Verizon’s Vice President of Corporate Strategy and Development, will present the keynote “Taking a Mobile-First Approach to the Smart Home” on the first day of CONNECTIONS™. Parks Associates research highlights the important role of the smartphone for accessing content and controlling connected devices in the home:
“Growing ownership of smart mobile devices and rising usage of mobile apps not only change the way consumers live and work but also re-invigorate business processes and rewrite customer and partner relationships,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Application programming interfaces (APIs) have emerged as key building blocks in driving business innovations in the mobile industry.”
CONNECTIONS™ features multiple sessions highlighting the trends related to mobile access and the connected consumer.
“IoT and APIs: Extending Functionality for Connected Devices,” Tuesday, May 19, 4:15 p.m., featuring:
“Role of Smart Watches and Wearables in the Connected Home,” Wednesday, May 20, 11:00 a.m., featuring:
“Evolution of Content Access: Cloud-based CE and Video Services,” Wednesday, May 20, 2:15 p.m., featuring:
“Connected Cars: The Next Smart Platform,” Tuesday, May 19, 4:45 p.m., featuring:
For information about CONNECTIONS™, visit www.connectionsus.com. Follow the conference on Twitter at @CONNECTIONS_US, #CONNUS15, and on the CONNECTIONS™ Industry Insights Blog.To schedule a meeting with an analyst or speaker, contact Holly Sprague at firstname.lastname@example.org, 720.987.6614.
The 19th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 400 executives in the connected entertainment, IoT, and smart home industries in an intimate networking environment.
The event provides networking opportunities and insights from industry players on entertainment, mobile, and smart home market segments. Parks Associates research analysts moderate each session, which feature consumer research on adoption and trends, forecasts of new products and services, evaluation of new business strategies, and concrete recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.