Etiya and AVEA Announce the Unified Customer Ordering System

Istanbul, Turkey — Etiya, a leading next generation Catalog driven Order Management solutions provider to telecom operators, together with a leading telecom service provider Avea, today announced the successful completion of the Project Unicorn, a dynamic centralized catalog driven sales and order management system that is fitted to the customer needs. The new system delivers a single experience that supports the demanding needs of the next generation customers.

Turkey's youngest and most innovative mobile operator Avea, commissioned Etiya to deliver and integrate Telaura Sales and Order Management solution, which is developed in accordance to the international Telco standards and TM Forum frameworks. Project Unicorn brings an endto-end visibility of customer orders throughout the product and order‘s lifecycle including unified order capture, service availability and eligibility of customer. The ability to identify and analyze deferred production to reduce downtime and increase production is a key capability of the order flexible omni-channel fulfillment options. The Project is beheaded to target quick delivery times and flexible fulfillment for all products and bundles.

Egemen Kurdoglu, Avea’s Senior Director of Information Technologies, commented; “With the completion of the Project (Unicorn), Avea now uses the leading TM Forum standards as the backbone, and by doing so, the company has become the mobile operator completing the technology transformation amongst the other competing Telcos.”

“At a time when Telecom companies need to optimize order time and customer service as timeto-market becomes an ever-stronger market differentiator, Telaura Sales and Order Management solution can access real-time, company-wide inventory availability and the system automatically references a customer’s unique processing options while product promotions and other suggested up-selling prompts help the customer service representatives to expand the average order value,” said Ali Durmus, Etiya CEO.

Project Unicorn simplifies the order system. Telaura Sales and Order Management replaces multiple legacy applications used to support the end-to-end order capture, production allocation and deferment management by consolidating operational processes and detailed production information into a single enterprise system.

For more information about Etiya and its solutions, please go to, please contact Bengi Tozeren ( or call +90 212 483 71 01.

About Etiya: Etiya is a leading catalog driven order management solution provider. Etiya’s transformational solutions are certified with the TM Forum frameworks which means they are industry tested, open, and future proof. Etiya’s implementations have been nominated by TM Forum for the prestigious “Solutions Excellence” awards in 2012, 2013 and in 2014. Etiya has won the Stevie Awards for the Service Solutions Technology Partner of the Year and the Global Telecom Business Awards for the Consumer Service Innovation in 2014!

Through comprehensive solutions in the fields of Telecommunication, Media, Utilities, Information Service Providers, Etiya has helped companies gain competitive advantage by offering business systems and applications as well as other transformational products, such as:

• Sales and Order Management

• Product & Catalog Management

• Customer Relationship Management

• Data Warehouse

• Big Data solutions