London, UK, 9th June 2014 – Independent research commissioned by ip.access – the leading specialist manufacturer and supplier of small cell solutions – has shown that simply providing traditional coverage and capacity solutions alone are no longer the only keys to wide scale Enterprise deployments of small cell technology.
In a Maravedis-Rethink survey of 20 tier one mobile network operators, all of whom were intending to deploy small cells before 2017, only one fifth said that coverage and capacity alone were sufficient reasons to drive Enterprise small cell deployment. Meanwhile some 70 per cent of operators worldwide wanted to see additional benefits as part of any deployment.
The research also covered the views of 20 organizations considering new technologies for retail or banking premises, two key target markets for operator-provided Enterprise small cells.
Here the survey highlighted some common ground between operator-thinking and that of their target customers – but also at least one significant disconnect.
When looking at the additional services that could be deployed using small cell solutions both operator and enterprise respondents highlighted location and presence-based services coupled with targeted marketing and advertising. Both groups also strongly highlighted security and authentication benefits.
Especially revealing however was the feedback from the Enterprise customers, in the retail and banking sectors, that the ability to connect mobile subscriber data to their existing big-data analytics systems was the second most important objective. This was noticeably higher than the operators ranked big-data system harmonisation at present.
Caroline Gabriel, who led the research at Rethink said: “There is a definite and significant value-added opportunity here for operators who can react first and fastest to understand the key drivers within their target Enterprise customers and offer small cell solutions that can underpin presence-based marketing and big data analytics. It is largely untapped territory and is ripe for exploitation.
“What’s more,” she added, “small cells have some significant advantages over other potential solutions – such as Wi-Fi and beacon technology – as they are able to pick up information from the SIM card which adds greater security in areas such as authentication.”
Simon Brown, CEO of ip.access added: “We commissioned this research to independently test our thinking and approach to the marketplace. It’s revealed many things we now know will be important, and also provided us with further valuable insights we will take into our product development and marketing.
“One thing is clear,” he added. “The moves we have made to develop a specialist, stand-alone presenceCell, and to bring our experience from the security world into play alongside some big-data analytics capability looks to have strong resonance with the target market. All of which means we have the solution for operators that want to move now.”
Note to editors:
A copy of the Research Paper is available here.
Headquartered in the United Kingdom, ip.access has been deploying small cell solutions for more than ten years providing some 100+ customers around the world with the capability to accelerate the introduction of small cell solutions into their networks irrespective of use case, technology or deployment model.
The company's success is built upon its ability to provide its Service Provider customers with a range of small cell coverage, capacity and presence solutions across all technologies (2G, 3G, and 4G), with a focus on rapid return on investment and the ability to open up new markets and revenue streams.
The company has an end-to-end deployment philosophy that integrates the small cell access points with converged access gateways and comprehensive network management and performance tools; as well as a strong track record of working with trusted partners on integrated solutions.
ip.access counts Amadeus Capital Partners, Cisco, Frog Capital, Intel Capital, Qualcomm, Rothschild, Scottish Equity Partners and TE Connectivity among its shareholders.
About Maravedis-Rethink Research:
Maravedis-Rethink Research is a premier global provider of market intelligence and advisory services focusing on 4G and mobile cloud technologies, regulation and markets.
Its flagship research offering is the RAN Service, which tracks the top 100 global 4G operators, providing data and in-depth analysis of their access network technology strategies, capex plans and business models. Maravedis-Rethink has particular expertise in small cells, Cloud-RAN and HetNet models.
Other services monitor backhaul, spectrum policies and core network trends, tracking and forecasting market sizes, regulators’ and operators’ plans; and technology trends.
Maravedis-Rethink also provides a complete mobile and wireless advisory service including customized research and query, and weekly analyst newsletters Wireless Watch and Faultline (the latter focused on digital media and content, and the quad play).
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