ItsOn's Virtual OSS/BSS Platform Now Available For Existing Mobile Operator Networks

REDWOOD CITY, Calif., June 3, 2014 /PRNewswire/ -- ItsOn Inc., the leader in Mobile Smart Services™, today announced commercial availability of its Smart Services Platform™, a powerful OSS/BSS cloud offering. This solution delivers today on the promise of virtualized policy and billing features, functions and services of the future to mobile operators around the world.

The ItsOn integrated smart policy and charging solution enables operators to virtualize service policy control, billing and traffic-management functions for data, voice and text, with an optimized real-time, on-device user experience. This combination also gives operators the ability to offer highly personalized contextual services and applications-based plans to their customers, which is key to introducing the next generation of mobile services.

The ItsOn cloud platform easily integrates with existing mobile network architectures to orchestrate all facets of OSS/BSS, making it possible to quickly design and deploy flexible services and features at lower operating costs. The platform employs a graphical user interface which makes it simple for a mobile operator's personnel to design and deploy new service policies and pricing and automatically and instantly define, provision and roll out new service plans with a level of granularity and control that goes beyond any competitive solution in the marketplace today.

Similarly, an easy-to-use, on-device self-care user experience allows customers to manage and personalize their plans in real-time right from their phones. The range of personalized features includes shared family or workplace service plans, data, text and voice sharing, top-ups, access to promotions, content as service offers, sponsored apps and marketing offers based on individual user context.

The company is currently working with several Tier One mobile operators around the globe to upgrade their conventional OSS/BSS systems with ItsOn's virtual Smart Services Platform. ItsOn is enabling them to streamline their service-deployment processes, decrease costs and dramatically increase customer satisfaction.

"The only way operators can meet the growing trend toward exciting new use cases such as personalized mobile service plans for families and businesses, sponsored applications, content as a service, on-device contextual marketing and real-time on-device customer care, while also reducing operating costs, is to extend and enhance their OSS/BSS and policy orchestration systems," said Greg Raleigh, Founder and CEO of ItsOn. "ItsOn's successful commercial launch of our virtual Smart Services Platform is fueling this new trend by providing an immediate, comprehensive option for operators to differentiate from their competitors without delay. ItsOn is delivering what CMOs want right now. We're enabling operators to roll out 10 times more services, 10 times faster, at a tenth of the cost of other solutions."

"ItsOn invented virtual integrated policy and charging technology and is the first commercial provider of these solutions," said Ira Brodsky, Industry Analyst with Datacomm Research. "This is one of the most important developments to come to the mobile services market and is now gaining substantial traction. The ability to very rapidly design and deploy personalized mobile services, sponsored application services and real-time, on-device contextual marketing offers is the key to increasing customer loyalty, reducing churn and maintaining ARPU. ItsOn's solution is far ahead of traditional network infrastructure suppliers in all of these dimensions."

"We're making the customer experience for purchasing and managing their mobile services richer, simpler and more enjoyableas quick and easy as downloading a new song or app from iTunes or Google Play," said Raleigh.

The ItsOn Smart Services platform is also being used to power Zact Mobile. Zact was launched last year as the first and only truly personalized mobile service that allows consumers to customize a plan of any size and configuration based on actual usage, to share that plan with other people and devices at no additional cost, and to set parental control features, such as curfews or allowed apps and contacts.

"Operator benefits from deploying a Smart Services solution include the agility and flexibility to meet the ever-changing needs of customers who are currently using new over-the-top (OTT) services, manage the internal demands for cost efficiencies, and rapidly monetize services based on new emerging applications and content," said Raleigh. "While operators are our target market, our focus is on helping them best serve their customers."

About ItsOn
ItsOn was formed by world-leading pioneers in the wireless field to fundamentally change how mobile services are delivered and consumed. ItsOn began leading the Smart Services™ revolution five years ago. The company launched its services platform for mobile operators in the U.S. and globally last year. The company is headquartered in Redwood City, Calif. For more information, please visit: or follow @itsoninc on Twitter.

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