27.05.14: Insurance broker S-Tech has seen many companies grow from start-up to international success in its 32 years of providing cover for Cambridge based companies – and the next set of success stories could well be exhibiting at S-Tech

sponsored Start-up Zone at the 6th Future of Wireless International Conference.

Organised by CW, the 2014 Future of Wireless International Conference from 30 June to 1 July, will be focussing on ‘Changing the World with Wireless’. It will examine the business opportunities and the wider societal benefits possible through the application of wireless technologies to change the world in new and imaginative ways. The Start-Up Zone will be a thriving hot spot of small tech companies showcasing their innovation and ideas.


A previous participant in the Start-Up Zone is Cambridge based Omnisense, whose “Cluster” technology provides highly accurate real time tracking without the cost, inconvenience and disruption needed to install a fixed infrastructure. “It helps to have local relationships such as we enjoy with S-Tech, who are knowledgeable about the market,” says the company’s CEO Andy Thurman. Having developed the technology the company is now targeting volume niche markets that typically have challenging radio environments. “Tracking dairy cows was one potential market that immediately came to the fore, as did workers on an industrial site such as a ship’s engine room.”  While start-ups do have their issues, such as access to finance or convincing target markets that your product can do a better job than the competition more cost effectively, for Andy the key is to focus on the positives. “You need to make your own way, focus on what you are doing and maintain a belief in your product or solution,” he advises.


To meet the very specific needs of start-ups S-Tech offers Tech-Start, a product designed specifically for these companies. S-Tech’s David Lowe explains: “Just as there is nothing standard about the ideas coming from these companies, standard business insurance is simply not appropriate or comprehensive enough to cover against the unique set of risks facing innovators in the technology sector. On top of this they need insurance that is flexible enough to meet their needs as they grow and, very importantly, sensibly priced. No two start-ups are the same and we work closely with entrepreneurs and innovators to understand their technology before helping to create and evolve a comprehensive risk management strategy and insurance provision.”


“Nurturing and supporting innovation has always been at the core of Cambridge Wireless and the Innovation Hothouse is a great showcase for the next generation of wireless technologies and companies, made possible through the support of S-Tech,” said Dr Soraya Jones, CEO at CW. “Among the exhibitors at this year’s conference will be the five winners of our Discovering Start-Ups 2013 competition that all gain a free place as part of their prize. This is a great opportunity for wireless start-ups and we will shortly be announcing the 2014 competition.”


The 6th Future of Wireless International Conference takes place on 30 June and 1 July at The Moller Centre in Cambridge.  Speakers include: Carolina Costa, Managing Director, Orange Innovation UK; Sally Uren, Chief Executive, Forum for the Future; Shawn Covell, VP Government Affairs for Qualcomm Wireless Reach; Prof. Simon Saunders, Director of Technology, Real Wireless; Steve Jones, Chair of Trustees at the Humanitarian Centre; Finbarr Moynihan, General Manager, Sales and Marketing at MediaTek; Pete Hutton, EVP and President of Product Groups at ARM; Rod O’Shea, EMEA Director of Embedded Sales Group, Intel; Pratyush DasGupta, Vice President Engineering of Aricent; and Stuart Orr, Managing Director, Communications from Accenture. The Cambridge debate will be chaired by Peter Day, BBC Radio 4 and BBC World Service. The after dinner talk will be given by Cherie Blair, CBE, QC, Founder of the Cherie Blair Foundation for Women.  For more information visit


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About Cambridge Wireless (CW)

CW is the leading international community for companies involved in the research, development and application of wireless & mobile, internet, semiconductor and software technologies. With 400 members from major network operators and device manufacturers to innovative start-ups and universities, CW stimulates debate and collaboration, harnesses and shares knowledge, and helps to build connections between academia and industry.


CW's 20 Special Interest Groups (SIGs) provide its members with a dynamic forum where they can network with their peers, track the latest technology trends and business developments and position their organisations in key market sectors. CW also organises the annual Future of Wireless International Conference and Discovering Start-ups competition along with other high-quality industry networking events and dinners. With headquarters at the heart of Cambridge, UK, CW partners with other international industry clusters and organisations to extend its reach and remain at the forefront of global developments and business opportunities. For more information, please visit


About S-Tech Insurance Services Ltd

S-Tech Insurance Services Ltd, based in Cambridge, was founded in 1982 and is now a large independent and specialist insurance broker with a team of 70 professionals. It provides a full range of commercial insurance, credit insurance, personal insurance and financial services


About Omnisense Ltd

Omnisense Ltd, based in Cambridge, was founded in 2009. Even in tough environments, Omnisense provides accurate positioning in which people and assets know where they are relative to each other in real-time.


For more information, please contact:

Lily Cheng, Senior Business Development Manager, Cambridge Wireless

Tel: +44 1223 967 101 Email: