November 25, 2008 10:06 AM GMT
Insight-Driven Marketing solution set comprises five key building blocks:
1.Real-Time Marketing on Inbound Channels?targeted campaigns using channels where the customer initiates the contact, for example in customer care, retail stores and on the web.
2.Outbound Campaign Management?closed-loop automation of the marketing process for push campaigns.
3. Predictive Analytics?modeling data to make more informed business decisions, improve campaign targeting, and enable event-based marketing.
4.Channel Integration and Optimization?making the best offer via any touch point, building a seamless customer experience, and improving operational effectiveness.
5.Market/Customer Insight and Data?managing the data needed to support campaigns and creating a single view of the customer.
How does real-time marketing compare to simple pre-scored offers?
Many telcos are already employing inbound customer marketing selling techniques, ranging in sophistication from ?offer of the day,? through offers that are matched to customers in advance, to real-time marketing. We are helping clients quantify the benefits they will get from a move towards real-time marketing solutions, such as:
. ? Higher offer conversion rates.
. ? Increased offer values.
. ? The ability to target high margin offers effectively.
. ? Improved prediction of campaign results.
. ? Lower maintenance costs compared with a bespoke software tool.
. ? Vendor releases for latest updates.
. ? Ease of capability enhancement.
Please allow me to know whether the model above is applicable to your company ? please be advised.
Thank You Very Much.
Yusuf Harlim., MBA
Market Development Manager of Pura Group
Email : email@example.com
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