April 3, 2012 6:05 AM BST
Telcos that get fully on board mobile education projects could tap a $70 billion revenue opportunity over the next eight years, the GSM Association claims.
The figure features in a report by the Association in conjunction with McKinsey & Co that's looked at the benefits of m-education schemes globally to-date, but there are barriers to overcome first - namely resistance from educators to the potentially huge impact on their current IT infrastructure.
Perhaps the most interesting concern, though, is the prospect of bring your own device hitting schools and other education facilities. Put simply, how do institutions ensure that all students are able to access material, given they won't all be using the latest smartphones and tablets?
I guess the same concerns must affect any public m-xx scheme, such as e-medicine?